September 19, 2018 by Maciej Zawadziński
Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.
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August 29, 2018 by Michal Wlosik
Netflix began running tests for their ads this past week, which are displayed in between episodes.
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April 20, 2018 by Maciej Zawadziński, Michal Wlosik
Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.
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