AdTech Platforms, AdTech Processes

What Is Audience Extension and How Does It Work?

April 24, 2019 by Michal Wlosik

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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AdTech Industry

AdTech in 2019: 3 Trends Based on Data, Not Predictions

January 7, 2019 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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AdTech in 2019: 3 Trends Based on Data, Not Predictions

AdTech Platforms

Challenges AdTech Companies and Advertisers Face With Advanced TV

October 16, 2018 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

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Challenges AdTech Companies and Advertisers Face With Advanced TV

AdTech Platforms, AdTech Processes

The Different Types of TV Advertising

September 19, 2018 by ,

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

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The Different Types of TV Advertising

Business, News

Netflix Tests Ads: Here’s What You Need to Know

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

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Netflix Tests Ads: Here's What You Need to Know

AdTech Platforms, AdTech Processes

What is OTT Advertising and How Does It Work?

April 20, 2018 by ,

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

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What is OTT Advertising and How Does It Work?

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