February 22, 2023 by Michael Sweeney
Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.
Read more![Programmatic Advertising and AdTech in OTT & CTV [Presentation]](https://clearcode.cc/wp-content/uploads/2022/09/CTV-and-OTT-industry-presentation-by-Clearcode.png)
July 6, 2022 by Michael Sweeney, Paulina Zawiślak
Trends, challenges, and opportunities are constants in the programmatic advertising industry.
Read more![CTV & OTT Advertising Interview Series [Part 2]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Advertising-Interview-Series_2.png)
September 23, 2022 by Michael Sweeney, Paulina Zawiślak
There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.
Read more![CTV & OTT Advertising Interview Series [Part 1]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Expert-Insights.png)
January 9, 2023 by Paulina Zawiślak, Michael Sweeney
Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.
Read more![Top OTT and CTV Advertising Platforms [Updated 2023]](https://clearcode.cc/wp-content/uploads/2021/05/CTV_OTT.png)
July 6, 2022 by Michael Sweeney, Paulina Zawiślak
Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]
Read more![What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]](https://clearcode.cc/wp-content/uploads/2021/03/What-is-CTV-and-OTT-and-how-does-it-work.png)
June 7, 2022 by Michal Wlosik, Michael Sweeney
As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text. The allure of […]
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November 10, 2020 by Michael Sweeney
It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]
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August 26, 2021 by Michal Wlosik
We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters […]
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June 7, 2022 by Maciej Zawadziński, Michal Wlosik
Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising. Traditional TV can offer advertisers a mere fraction of […]
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November 10, 2020 by Michal Wlosik
Netflix began running tests for their ads this past week, which are displayed in between episodes. News of the testing quickly escalated and caused outrage among many loyal Netflix subscribers, which only showed that most people have little idea about what these ads are and how they work. Good news: there’s no need to fret. […]
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