AdTech Industry, Data & Privacy, MarTech Industry

Are AdTech and MarTech Vendors Prepared for the GDPR? [Survey Results]

May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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AdTech Platforms, AdTech Processes

What is OTT Advertising and How Does It Work?

April 20, 2018 by ,

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

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What is OTT Advertising and How Does It Work?

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