November 30, 2018 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

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October 16, 2018 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

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Challenges AdTech Companies and Advertisers Face With Advanced TV

September 19, 2018 by ,

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

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The Different Types of TV Advertising

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

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Netflix Tests Ads: Here's What You Need to Know

April 20, 2018 by ,

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

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What is OTT Advertising and How Does It Work?

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