June 12, 2019 by Michael Sweeney , Maciej Zawadziński
In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.
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January 7, 2019 by Michael Sweeney
It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.
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October 16, 2018 by Michal Wlosik
We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.
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September 19, 2018 by Maciej Zawadziński, Michal Wlosik
Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.
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August 29, 2018 by Michal Wlosik
Netflix began running tests for their ads this past week, which are displayed in between episodes.
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April 20, 2018 by Maciej Zawadziński, Michal Wlosik
Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.
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