September 12, 2019 by

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

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How to Select Features and Build an Influencer Marketing Platform

June 3, 2019 by

As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels. Email automation allows marketers to schedule targeted messages or send them when a user performs a specific […]

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What Is Email Automation and How Does It Work?

April 26, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Publishers Rejoice: VPAID Is Out And […]

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Clearcode’s AdTech Week In Review: April 20 - April 26 2019

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

January 9, 2019 by

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

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Clearcode’s Top Posts Of 2018

October 15, 2018 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy. The emergence of content-filtering software like ad blockers spearheaded the trend towards growing awareness of privacy issues associated with the existence […]

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What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

September 20, 2018 by

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

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MadTech: 3 Use Cases for Marketers and Advertisers

August 27, 2018 by

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology. Brands and agencies that would traditionally invest in ad men and women are now […]

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AdTech/MarTech Development Teams: In-House vs Outsourcing vs Development Partner

August 24, 2018 by

The demarcation line between AdTech and MarTech has become so faint, it’s more and more difficult to tell the difference between the two, thus MadTech was born. That’s not a spelling mistake either—the need to coin a completely new term for the resulting overlap is more urgent than ever. MadTech represents the ultimate convergence of […]

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What is MadTech? The Convergence of AdTech and MarTech

July 16, 2018 by

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today. AdTech/MarTech vendors and agencies face a number […]

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AdTech/MarTech Development and the Vicious Cycle Plaguing Vendors and Agencies