Tag: Insider’s View

November 10, 2020 by Maciej Zawadziński

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series. ExchangeWire provides global data and insight on Marketing Technology, […]

September 5, 2019 by Michael Sweeney

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers. Chad is a serial entrepreneur with Hivewyre being his fifth startup. […]

September 5, 2019 by Michael Sweeney

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View. AddShoppers is a company that helps e-commerce brands grow their average revenue per visitor by integrating on-site marketing automation with personalization and data […]

September 5, 2019 by Michael Sweeney

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. Alex is a three-time entrepreneur and marketer in the Ad Tech, fintech, and consumer technology sectors and […]

September 5, 2019 by Michael Sweeney

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems. There’s plenty of evidence that Ad Tech & MarTech have hit turbulent times – from consolidation by players like Adobe, Oracle and Neustar to increased competition and lack of […]