Tag: Infographic

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Processes

What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]

July 6, 2022 by ,

Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]

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What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]

AdTech Industry, Data & Privacy, MarTech Industry

Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

August 24, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

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Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

AdTech Industry, Custom Development & Integrations, MarTech Industry

The True Cost of Hiring AdTech and MarTech Developers [infographic]

July 20, 2023 by ,

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

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The True Cost of Hiring AdTech and MarTech Developers [infographic]

AdTech Industry, AdTech Platforms

The Walled Gardens of AdTech [infographic]

September 4, 2023 by

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

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The Walled Gardens of AdTech [infographic]

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