June 23, 2020 by

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

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The Challenges and Opportunities Facing Influencer Marketing Platforms

September 12, 2019 by

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

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How to Select Features and Build an Influencer Marketing Platform

September 5, 2019 by

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

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What Is Influencer Marketing and How Did it Evolve?