Tag: Influencer Marketing

May 15, 2023 by Michael Sweeney, Paulina Zawiślak

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.

December 6, 2021 by Michael Sweeney

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

October 27, 2021 by Michal Wlosik

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

July 28, 2021 by Michal Wlosik

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]