Tag: IDFA

February 11, 2022 by Paulina Zawiślak

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

January 20, 2022 by Michael Sweeney

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

June 23, 2021 by Michael Sweeney

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

October 12, 2021 by Michael Sweeney, Paulina Zawiślak

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

August 24, 2021 by Michael Sweeney, Paulina Zawiślak

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

June 24, 2021 by Michael Sweeney

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]