Tag: Identity

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Platforms, Custom Development & Integrations, MarTech Platforms

What Is a Single Customer View (SCV)?

September 12, 2022 by

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

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What Is a Single Customer View (SCV)?

AdTech Platforms, Data & Privacy

What Is a Data Clean Room and How Does It Work?

May 13, 2023 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

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What Is a Data Clean Room and How Does It Work?

AdTech Industry

Top 4 Programmatic Advertising and AdTech Themes in 2020

January 19, 2021 by

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

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Top 4 Programmatic Advertising and AdTech Themes in 2020

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