Tag: Header Bidding

May 25, 2023 by Michael Sweeney

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

May 11, 2023 by Michael Sweeney

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

January 18, 2023 by Michal Wlosik

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process. However, it quickly gained traction and became a widely accepted and expected industry standard. […]

January 18, 2023 by Maciej Zawadziński

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged […]

January 18, 2023 by Maciej Zawadziński

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter. Header bidding first emerged as a way for publishers to receive bids on their display inventory […]

January 18, 2023 by Maciej Zawadziński

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them. Today we offer a quick breakdown of the two popular methods used to programmatically buy and sell […]

January 18, 2023 by Maciej Zawadziński

Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.But have you heard of header bidding? Header bidding allows publishers to increase their […]

January 18, 2023 by Maciej Zawadziński

Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase. While the direct advertiser-publisher relationship is still around, the introduction and growth of technology has added speed, efficiency, and scale to the online […]