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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

July 6, 2022 by

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV).

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

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