October 23, 2018 by Maciej Zawadziński , Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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September 21, 2016 by ,

When advertising moved from the offline world to the online one, advertisers were presented with an opportunity they hadn’t had before — individual ad targeting.

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What Is Device Fingerprinting And How Does It Work?

April 26, 2013 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent.

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January 8, 2013 by

Web trackers (also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

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January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

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Cookie tracking in advertising and web analytics

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