AdTech Processes, MarTech Processes
March 9, 2023 by Natalia Figas, Michael Sweeney
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.
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