Tag: Digital Out-of-Home (DOOH)

February 22, 2023 by Michael Sweeney

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

September 30, 2021 by Maciej Zawadziński, Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

November 10, 2020 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

June 6, 2022 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.