Tag: CTV Advertising

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Industry

AdTech in 2023: Trends, Challenges and Opportunities

February 22, 2023 by

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

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AdTech in 2023: Trends, Challenges and Opportunities

AdTech Industry

Programmatic Advertising and AdTech in OTT & CTV [Presentation]

February 22, 2023 by

Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.

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Programmatic Advertising and AdTech in OTT & CTV [Presentation]

AdTech Industry, MarTech Industry

AdTech and MarTech Predictions and Trends in 2022

May 31, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

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AdTech and MarTech Predictions and Trends in 2022

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