March 8, 2023 by ,

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing, competition with walled gardens like Facebook and Google, and a solution to the end of third-party cookies.

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Identity in AdTech: Meet The Various Universal ID Solutions [Updated 2023]

August 29, 2022 by

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier. Limited attention […]

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What is Ad Retargeting and How Does It Work?

November 10, 2020 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new European legislation (so called Cookie law) and new […]

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