March 2, 2018 by Michael Sweeney

The European Union’s General Data Protection Regulation (GDPR) will come into force on May 25, 2018. The goal of the regulation is to give EU citizens and residents back control of their privacy and data.

Read more

October 4, 2017 by

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier.

Read more
What is Ad Retargeting and How Does It Work?

April 26, 2013 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent.

Read more