September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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August 27, 2019 by

The 25th of May, 2019, marked the first anniversary of the introduction of the General Data Protection Regulation (GDPR) – an EU law meant to give internet users better control of how their data is collected and shared. Much has been written about the regulation since then, but its true impact can only be measured […]

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How Well Are Big Brands Handling User Rights Under The GDPR?

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns. However, the introduction of the EU’s General Data-Protection Regulation […]

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What Is a Consent-Management Platform (CMP) and How Does It Work?

April 12, 2018 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest. After May 25, 2018, if they want to collect, process, and store personal data from data subjects in the EU and EEA, then they’ll […]

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GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]