Tag: Consent Management Platform (CMP)

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

GDPR

How Well Are Big Brands Handling User Rights Under The GDPR?

November 10, 2020 by

Dear Sir or Madam: I am writing to obtain the following information that I am entitled to receive pursuant to Article 15 of the General Data Protection Regulation (GDPR): Please confirm as to whether or not my personal data is being processed, and, where that is the case, please provide access to the personal data, […]

Read more
How Well Are Big Brands Handling User Rights Under The GDPR?

Data & Privacy, GDPR

What Is a Consent-Management Platform (CMP) and How Does It Work?

July 28, 2022 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns. However, the introduction of the EU’s General Data-Protection Regulation […]

Read more
What Is a Consent-Management Platform (CMP) and How Does It Work?

AdTech Industry, Data & Privacy, GDPR, MarTech Industry

GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

November 10, 2020 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest. After May 25, 2018, if they want to collect, process, and store personal data from data subjects in the EU and EEA, then they’ll […]

Read more
GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

Search

Categories

Tags

Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies CTV Advertising Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Path Optimization (DPO) Demand-Side Platform (DSP) Digital Out-Of-Home (DOOH Digital Out-of-Home (DOOH) DMA DOOH DSA dynamic creative optimization (DCO) ePrivacy Fingerprinting Firefox First-party data Gambling Advertising Gaming GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs Monetization OMID Order Management System (OMS) OTT Advertising Over-The-Top (OTT) Personalization Prebid Privacy Privacy Sandbox Privacy-Enhancing Technologies (PET) Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media RTB Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization Supply-Path Optimization (SPO) Supply-side platform (SSP) Sustainable Programmatic Targeting Methods Telcos Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Advertising Video Advertising Technologies Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data