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Top AdTech & MarTech News Stories from Q1 2022

July 21, 2022 by

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

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Top AdTech & MarTech News Stories from Q1 2022

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies CTV Advertising Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Path Optimization (DPO) Demand-Side Platform (DSP) Digital Out-Of-Home (DOOH Digital Out-of-Home (DOOH) DMA DOOH DSA dynamic creative optimization (DCO) ePrivacy Fingerprinting Firefox First-party data Gambling Advertising Gaming GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs Monetization OMID Order Management System (OMS) OTT Advertising Over-The-Top (OTT) Personalization Prebid Privacy Privacy Sandbox Privacy-Enhancing Technologies (PET) Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media RTB Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization Supply-Path Optimization (SPO) Supply-side platform (SSP) Sustainable Programmatic Targeting Methods Telcos Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Advertising Video Advertising Technologies Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data