AdTech Industry

AdTech in 2019: 3 Trends Based on Data, Not Predictions

January 7, 2019 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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AdTech Industry, AdTech Platforms, AdTech Processes

What Is an Ad Network and How Does It Work?

March 7, 2018 by

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world.

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What Is an Ad Network and How Does It Work?

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