Tag: Ad Network

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Industry, AdTech Platforms

The Walled Gardens of AdTech [infographic]

October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

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AdTech Platforms, AdTech Processes

Client-Side vs. Server-Side Header Bidding: Pros and Cons

April 17, 2019 by

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process. However, it quickly gained traction and became a widely accepted and expected industry standard. […]

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Client-Side vs. Server-Side Header Bidding: Pros and Cons

AdTech Industry, AdTech Platforms, AdTech Processes

What Is an Ad Network and How Does It Work?

March 7, 2018 by

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world. Display ads seemed to be the most intuitive way to monetize their content. To do […]

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What Is an Ad Network and How Does It Work?