Tag: Ad Network

April 17, 2019 by Michal Wlosik

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process. However, it quickly gained traction and became a widely accepted and expected industry standard. […]

March 7, 2018 by Maciej Zawadziński

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world. Display ads seemed to be the most intuitive way to monetize their content. To do […]