October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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March 20, 2017 by

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round. Warsaw Equity Group (WEG), a Polish-based venture capital and private equity investment company, led the round which also included a private investment from Tim Schumacher, co-founder and former CEO […]

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Clearcode’s Piwik PRO Raises $2 Million In Series A Funding Round

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths? Do you use the obsolete last-click attribution model? Or the equally flawed first-click attribution model? Attribution is hard enough without using the over-simplistic attribution models that currently exist. But imagine if instead of using an […]

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Game Theory Attribution: The Model You've Probably Never Heard Of

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which ones aren’t so as to optimize budgets and drive more conversions. And while the concept of attribution is quite simple – identify which events and touch points contributed most to […]

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What Is Cross-Device Attribution And What's So Hard About It?

October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time. And while there are many factors that determine the business’ ability to do this, the most influential part of it is often the work of marketers. Marketers are responsible for getting […]

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7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution. Online marketing and web analytics have become so complex since the concept of attribution was introduced that not only is this a huge challenge for marketers who have to update their skills and […]

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The Top 4 Types Of Online Attribution Every Marketer Should Know

July 11, 2016 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline. That means a whole lot of us like to search for goods and services on our smartphone or tablet and then […]

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Can beacons solve offline attribution?

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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May 13, 2014 by

Over the past few years, marketers have become crazy about multi-channel attribution models. These models help them understand the kind of impact each online marketing channel (social, display, paid search traffic etc.) has on online sales, how effective campaigns are, and how the channels interact with each other. They also help attribute revenue to each […]

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January 16, 2013 by

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data. What are analytics and ad tech nominees in The Europas? Are they going […]

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Analytics and ad tech companies in The Europas

January 8, 2013 by

Web trackers (also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker. Web analytics tracker workflow Most web analytics systems use pixel tracking by default, which basically means loading […]

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