November 20, 2019 by Maciej Zawadziński , Michael Sweeney

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

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June 21, 2016 by

Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction. What’s the scoop? Hybrid cloud computing. The last year and a half has seen the aforementioned giants scrambling to bring hybrid-cloud startups into the fold. Microsoft forked over a reported $200 million for Israeli […]

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What’s the Difference Between Public, Private & Hybrid Cloud Solutions?

April 11, 2016 by

Serious business generates serious data. Everyone knows this, which makes how to manage and keep that data secure one of the burning questions for me and other CEOs everywhere. As enterprises of all sizes wake up to the obvious benefits of the cloud-based model for enterprise application delivery — which includes Software-as-a-Service (SaaS) and Platforms-as-a-Service […]

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Boosting Data Privacy With Better Private Clouds

February 3, 2016 by

Without a doubt, Software-as-a-Service (SaaS) has taken the world by storm. So it comes as no surprise that more and more businesses, from startups to large enterprises, are jumping on the bandwagon and looking to build enterprise SaaS solutions. The only trouble is that getting on the bandwagon isn’t enough. Just because you’re doing what […]

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5 Steps to Successful Enterprise SaaS

December 8, 2015 by

The time for enterprises to move to the cloud has arrived. Now, more than ever before, enterprises are shifting to cloud-based software solutions and the positive results are undeniable: improved performance, reduced costs and increased flexibility to name just a few. At the heart of this movement is the concept […]

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November 23, 2015 by

It’s confirmed: enterprises are moving towards the cloud. Recent findings from the IDG Enterprise Cloud Computing Study 2014 state 69% of enterprises have either applications or infrastructure running in the cloud – that’s up from 12% in 2012 – and at the heart of this movement is Software-as-a-Service (SaaS). IDG found that 24% of enterprises […]

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October 28, 2015 by

Cloud adoption in the enterprise environment is on the rise. A recent study from Centaur Partners states that revenue generated from SaaS and cloud-based business-application services will increase from $13.5 billion in 2011 to $32.8 billion in 2016 (a CAGR of 19.5%).

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October 1, 2015 by

For a good part of the 19th century, factories and large buildings got their electricity from generators located in their basements. This method required a lot of maintenance and upkeep from the factories and companies hosting the generators, and the power supply was often unreliable. Then, in the 1890s, the first public power plants were […]

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March 10, 2015 by

According to Jupiter Research, revenues generated from enterprise software-as-a-service (SaaS) will reach $53.8 billion in 2018, up from $23.2 billion in 2013. These numbers are backed up by the large amount of businesses that are now either offering SaaS solutions that accompany their on-premises version, or have completely jumped ship and are only offering SaaS […]

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December 17, 2014 by

The way software and applications are delivered to users and companies has changed a lot in recent years. The traditional model of acquisition, known as on-premises software, consists of downloading or installing the software on a computer or server. Prior to 2005, this model was the most common form of software delivery to individuals and […]

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