AdTech Platforms, AdTech Processes, Custom Development & Integrations

How to Integrate a DSP with Ad Exchanges and SSPs

October 23, 2018 by Maciej Zawadziński , Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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Netflix Tests Ads: Here’s What You Need to Know

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

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Netflix Tests Ads: Here's What You Need to Know

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