AdTech Industry

Identity in AdTech: Unravelling The ID Problem

March 15, 2019 by Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

Read more

Business, News

Netflix Tests Ads: Here’s What You Need to Know

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

Read more
Netflix Tests Ads: Here's What You Need to Know

Search

Categories

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple audio Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions Insider's View Integrations ios machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking transparency tv video waterfall web bugs