AdTech Platforms, AdTech Processes

The Different Types of TV Advertising

September 19, 2018 by Maciej Zawadziński

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

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Netflix Tests Ads: Here’s What You Need to Know

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

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Netflix Tests Ads: Here's What You Need to Know

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