AdTech Platforms, AdTech Processes
September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney
Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]
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August 2, 2019 by Michal Wlosik
At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.Here’s a list of three interesting AdTech news stories […]
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July 1, 2019 by Michael Sweeney
At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s a list of three interesting AdTech news […]
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May 20, 2019 by Michal Wlosik
Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s last week’s portion of interesting industry news: The Next Big Source Of Ad […]
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May 3, 2019 by Michael Sweeney
Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Google’s Move To First-Price Auctions Will […]
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April 26, 2019 by Michal Wlosik
Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Publishers Rejoice: VPAID Is Out And […]
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August 29, 2018 by Michal Wlosik
Netflix began running tests for their ads this past week, which are displayed in between episodes. News of the testing quickly escalated and caused outrage among many loyal Netflix subscribers, which only showed that most people have little idea about what these ads are and how they work. Good news: there’s no need to fret. […]
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