Custom Development & Integrations, MarTech Industry, MVP Development, Rapid Prototyping
November 10, 2020 by Michael Sweeney
There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.
Although the number of new MarTech vendors has been increasing year-on-year and adoption rates of marketing technologies […]

September 5, 2019 by Maciej Zawadziński
So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory. Today, investors more often commit money to scale companies than for initial market and […]
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August 20, 2019 by Michael Sweeney
The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications. The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, […]
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April 9, 2018 by Michael Sweeney
Four months doesn’t seem like a long time, so it can be hard to imagine building a high-quality product that’s ready for initial users in such a short span. The truth is, it can be extremely hard to produce quality software that’s ready for an audience in four months, but if it’s planned and executed […]
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April 9, 2018 by Michael Sweeney
When an entrepreneur with no cooking experience decides to open a restaurant, how important is it for them to have a qualified chef to run the kitchen? The obvious answer to this question is: extremely important. So, then, how important is it for a non-technical startup or entrepreneur to have a qualified technical partner when […]
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April 9, 2018 by Michael Sweeney
When failure hits, it hits hard, and although it is considered by many just a part of the learning process and a step closer to success, if you can avoid it altogether, then surely that’s a better option. Failure within the startup environment is common, and while there may be any number of factors that […]
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March 24, 2023 by Michael Sweeney
POP! That’s the sound of the cork flying off the champagne bottle you just opened because you just successfully launched your MVP! The minimum viable product is now live in the open world of the Internet, waiting for eager users to test drive the its wheels off and throw in their two-cents while they’re at […]
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August 20, 2019 by Michael Sweeney
So you’ve completed your plan for a minimum viable product (MVP) and created your high-fidelity prototype. The time to take your MVP into development has arrived. This is where the fun starts! The development side of an MVP is the longest and most resource-intensive phase. This part requires the design team and programmers to sync […]
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August 20, 2019 by Michael Sweeney
The initial stages of building a skyscraper are a lot like the beginning stages of building software. In the same way architects create illustrations and draw up blueprints to provide builders and developers with a vision of the end product, designers create sketches, wireframes, and mockups to demonstrate the look and structure of an application. […]
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August 20, 2019 by Michael Sweeney
The perceived lifestyle of an entrepreneur or startup founder is pretty glamorous – you are your own boss, you get to create something from nothing, you get to realize your dreams, and you often have a bunch of disposable income that allows you to put a few pinball machines in your office for your employees. […]
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