January 23, 2023 by ,

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

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How to Build a Dynamic Creative Optimization (DCO) Tool

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

February 8, 2021 by

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.

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How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]

December 1, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

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Attribution Modeling in Digital Marketing: The Future [Part 3/3]

November 10, 2020 by ,

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

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Attribution Modeling in Digital Marketing: The Present [Part 2/3]

December 1, 2020 by ,

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

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Attribution Modeling in Digital Marketing: The Past [Part 1/3]

September 1, 2022 by

As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels. Email automation allows marketers to schedule targeted messages or send them when a user performs a specific […]

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What Is Email Automation and How Does It Work?

November 10, 2020 by

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

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MadTech: 3 Use Cases for Marketers and Advertisers

August 31, 2021 by ,

As of 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)

November 15, 2021 by

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]

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What is a Customer Data Platform (CDP) and How Does It Work?

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