AdTech Processes, Data & Privacy, MarTech Processes
February 8, 2021 by Michael Sweeney
The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.
Read more![How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]](https://clearcode.cc/wp-content/uploads/2020/11/infpographicObszar-kompozycji-2.png)
December 1, 2020 by Michael Sweeney, Johanna Álvarez
Is attribution modeling really coming to an end with the death of third-party cookies?
Read more![Attribution Modeling in Digital Marketing: The Future [Part 3/3]](https://clearcode.cc/wp-content/uploads/2020/10/coverObszar-kompozycji-3-1.png)
November 10, 2020 by Michael Sweeney, Johanna Álvarez
Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.
Read more![Attribution Modeling in Digital Marketing: The Present [Part 2/3]](https://clearcode.cc/wp-content/uploads/2020/09/Present.png)
December 1, 2020 by Michael Sweeney, Johanna Álvarez
Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]
Read more![Attribution Modeling in Digital Marketing: The Past [Part 1/3]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-1.png)
June 24, 2021 by Michal Wlosik
As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels. Email automation allows marketers to schedule targeted messages or send them when a user performs a specific […]
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November 10, 2020 by Michal Wlosik
Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]
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August 31, 2021 by Maciej Zawadziński, Michal Wlosik
As of 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures.
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November 15, 2021 by Maciej Zawadziński
In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]
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November 25, 2020 by Michal Wlosik
The line between AdTech from MarTech has blurred over the years. Have the two realms ultimately merged, or are we getting the dichotomy all wrong?
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November 10, 2020 by Michal Wlosik
Content is certainly king, but it seems the long-held tenet of digital marketing needs a little tweaking; only immediately relevant content is king these days. As in the case of retargeting ads, we only respond to content that is easy to find and important to us. This does not only apply to text content, but […]
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