Category: MarTech Platforms

April 21, 2023 by Natalia Figas, Michael Sweeney

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

September 12, 2022 by Natalia Figas

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

December 12, 2022 by Michael Sweeney

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

February 22, 2022 by Natalia Figas

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their […]

September 28, 2022 by Natalia Figas

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

March 23, 2023 by Michael Sweeney, Łukasz Małecki

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

March 23, 2023 by Paulina Zawiślak, Michael Sweeney

Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.

December 6, 2021 by Michael Sweeney

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

April 7, 2022 by Maciej Zawadziński, Michael Sweeney

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

May 15, 2023 by Maciej Zawadziński, Michael Sweeney

The question of building, renting or buying an AdTech or MarTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or customer data platform (CDP), is one that many tech companies, brands, and agencies often ask themselves.