November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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October 26, 2017 by

Content is certainly king, but it seems the long-held tenet of digital marketing needs a little tweaking; only immediately relevant content is king these days. As in the case of retargeting ads, we only respond to content that is easy to find and important to us.

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What is Rules-Based Personalization and How Does It Work?

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms

October 24, 2017 by

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences.

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Predictive Vs Rules-Based Personalization: What’s The Difference?

October 24, 2017 by

The internet has come a long way since Tim Berners-Lee first laid the foundation for a working web back in 1990. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore.

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What is Predictive Content Personalization and How Does It Work?

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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What is Taxonomy in a DMP?

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven Marketing and Advertising.

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Why You Need A Data Management Platform (DMP)

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience.

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What is a Data Management Platform (DMP) and How Does it Work?