August 10, 2021 by ,

A lot has happened since the European Union’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we’ve been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]

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A Timeline of GDPR Events in AdTech & MarTech

November 10, 2020 by

There’s been a lot of press coverage about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s.

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The Impact of Privacy Laws (e.g. GDPR) and Privacy Settings on Publishers

November 10, 2020 by

Dear Sir or Madam: I am writing to obtain the following information that I am entitled to receive pursuant to Article 15 of the General Data Protection Regulation (GDPR): Please confirm as to whether or not my personal data is being processed, and, where that is the case, please provide access to the personal data, […]

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How Well Are Big Brands Handling User Rights Under The GDPR?

September 5, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

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Taming the Wild West of Consumer Data Sharing in AdTech

November 10, 2020 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

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Why the GDPR Hasn't Impacted AdTech... Yet

January 21, 2020 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

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GDPR in AdTech 1 Year On: <br>What’s Changed?

August 29, 2022 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

June 7, 2022 by

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users. In the United […]

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What Is a Data Broker and How Does It Work?

August 24, 2023 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

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AdTech in 2019: 3 Trends Based on Data, Not Predictions

November 10, 2020 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy. The emergence of content-filtering software like ad blockers spearheaded the trend towards growing awareness of privacy issues associated with the existence […]

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What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

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