October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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August 27, 2019 by

The 25th of May, 2019, marked the first anniversary of the introduction of the General Data Protection Regulation (GDPR) – an EU law meant to give internet users better control of how their data is collected and shared. Much has been written about the regulation since then, but its true impact can only be measured […]

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How Well Are Big Brands Handling User Rights Under The GDPR?

August 1, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

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Taming the Wild West of Consumer Data Sharing in AdTech

May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

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Why the GDPR Hasn't Impacted AdTech... Yet

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

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GDPR in AdTech 1 Year On: <br>What’s Changed?

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

February 4, 2019 by

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users. In the United […]

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What Is a Data Broker and How Does It Work?

January 7, 2019 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

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AdTech in 2019: 3 Trends Based on Data, Not Predictions

October 15, 2018 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy. The emergence of content-filtering software like ad blockers spearheaded the trend towards growing awareness of privacy issues associated with the existence […]

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What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns. However, the introduction of the EU’s General Data-Protection Regulation […]

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What Is a Consent-Management Platform (CMP) and How Does It Work?

July 16, 2018 by

For years, in order to increase the relevance and effectiveness of ads and marketing messages displayed to online audiences, publishers and advertisers have taken advantage of behavioral data for both advertising and personalization. In this post, we will take a closer look at what behavioral targeting is and how it works, and will discuss the […]

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What is Behavioral Targeting and How Does It Work?