September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

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September 17, 2018 by

Understanding the fundamentals of online advertising and marketing technology is complex — there are numerous initialisms to learn (e.g. CPA and eCPM), various ways of buying media (e.g. RTB and programmatic direct), as well as dozens of technology platforms (demand-side platforms and customer data platforms).

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Ask Us Anything About AdTech/MarTech Development

August 27, 2018 by

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology.

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AdTech/MarTech Development Teams: In-House vs Outsourcing vs Development Partner

July 16, 2018 by

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today.

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AdTech/MarTech Development and the Vicious Cycle Plaguing Vendors and Agencies

January 4, 2018 by

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of our own.

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October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms

April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

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Rapid Prototyping & MVP Development: The Keys To MarTech Success

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

January 12, 2017 by

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.

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3 Use Cases Of A Custom Integration With The Trade Desk

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

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