May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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January 4, 2018 by

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of our own.

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April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

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Rapid Prototyping & MVP Development: The Keys To MarTech Success

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

January 12, 2017 by

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.

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3 Use Cases Of A Custom Integration With The Trade Desk

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus

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