April 1, 2020 by ,

Third-party cookies have been the backbone of the online advertising industry since the early- to mid-2000s, powering key AdTech processes like ad targeting, attribution, frequency capping, and measurement.

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Clearcode Cartoon #4: AdTech's New Set of Wheels

January 31, 2020 by

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

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Clearcode Cartoon #3: What's in the Box?

December 4, 2019 by

December 31, 2019, will mark the end of a decade. It will also mark the end of an era in online advertising — one where third-party cookies have powered mass data collection and user privacy has been ignored.

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Clearcode Cartoon #2: The Party’s Over for AdTech

September 30, 2019 by

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

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Clearcode Cartoon #1: The Safari Club