Category: Business

November 10, 2020 by Michal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s last week’s portion of interesting industry news: The Next Big Source Of Ad […]

November 10, 2020 by Michal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Why the Rise of Ad Fraud […]

September 5, 2022 by Michal Wlosik

With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media. Does that make agency trading desks completely irrelevant by […]

November 10, 2020 by Michael Sweeney

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology. Which Problems Are You Currently Facing? If you’re like most AdTech companies, you’re likely facing these technological challenges: Too many client requests and not enough time […]

November 10, 2020 by Michal Wlosik

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

November 10, 2020 by Michal Wlosik

Netflix began running tests for their ads this past week, which are displayed in between episodes. News of the testing quickly escalated and caused outrage among many loyal Netflix subscribers, which only showed that most people have little idea about what these ads are and how they work. Good news: there’s no need to fret. […]

November 10, 2020 by Maciej Zawadziński

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today. AdTech/MarTech vendors and agencies face a number […]

November 10, 2020 by Michal Wlosik

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data […]

June 7, 2022 by Michal Wlosik

Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers. While advertising agencies have always been a key element to advertising campaigns, their role has been threatened by the emergence and […]

November 10, 2020 by Michal Wlosik

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs. “Custom” is the name of the game, and by not jumping on the bandwagon, you are missing […]