August 9, 2018 by Michal Wlosik

Maintaining good relationships with customers is the cornerstone of every successful business, but in decades past, the process of managing and tracking customer relationships within a business was fragmented and time-consuming at best. Companies would store physical customer data in filing cabinets, rolodexes, and spreadsheets.

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July 16, 2018 by

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today.

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AdTech/MarTech Development and the Vicious Cycle Plaguing Vendors and Agencies

January 15, 2018 by

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data ownership.

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Clearcode’s Top AdTech & MarTech Posts Of 2017

December 4, 2017 by

Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.

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The History of the Advertising Agency: From Print to the Internet

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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Insider's View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

March 17, 2016 by

Ever wonder if you’re really getting the most out of your e-commerce site? If you have the sinking suspicion that you aren’t, you’re probably right.

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5 Tools to Boost </br>E-commerce Revenue with Customer Engagement

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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December 2, 2014 by

In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in New York City. By 1967, their staffing number had increased to over 700, with […]

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February 3, 2014 by

I have been in the IT industry for over 10 years now. I first started with freelance work and small development projects, then moved on to project management and then on to founding and leading my own software development company (Clearcode). During this time I have had the chance to work directly on more than […]

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