March 15, 2019 by Maciej Zawadziński , Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

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April 17, 2019 by

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology.

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How to Hire the Right AdTech Developers For Your Project

January 9, 2019 by

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry.

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Clearcode’s Top Posts Of 2018

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

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Netflix Tests Ads: Here's What You Need to Know

July 16, 2018 by

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today.

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AdTech/MarTech Development and the Vicious Cycle Plaguing Vendors and Agencies

January 15, 2018 by

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data ownership.

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Clearcode’s Top AdTech & MarTech Posts Of 2017

December 4, 2017 by

Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.

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The History of the Advertising Agency: From Print to the Internet

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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Insider's View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

March 17, 2016 by

Ever wonder if you’re really getting the most out of your e-commerce site? If you have the sinking suspicion that you aren’t, you’re probably right.

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5 Tools to Boost </br>E-commerce Revenue with Customer Engagement

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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