December 8, 2017 by Maciej Zawadziński

In the early days of online advertising, the amount and type of data companies could collect about users was limited to the header information passed along with a HTTP call from the user’s browser, such as the language set on the user’s computer, URL of the page that the ad is being loaded onto, and […]

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December 4, 2017 by

Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.

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The History of the Advertising Agency: From Print to the Internet

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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Insider's View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

March 17, 2016 by

Ever wonder if you’re really getting the most out of your e-commerce site? If you have the sinking suspicion that you aren’t, you’re probably right.

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5 Tools to Boost </br>E-commerce Revenue with Customer Engagement

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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6 Things a Dev Team Can Offer That a Technical Co-Founder Can’t

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

December 2, 2014 by

In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in New York City. By 1967, their staffing number had increased to over 700, with […]

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Why choosing a full-service development company is better than outsourcing

February 3, 2014 by

I have been in the IT industry for over 10 years now. I first started with freelance work and small development projects, then moved on to project management and then on to founding and leading my own software development company (Clearcode). During this time I have had the chance to work directly on more than […]

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Why fixed bid does not work in software development