Category: AdTech Processes

October 4, 2017 by Michal Wlosik

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier.

August 3, 2017 by Maciej Zawadziński

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

May 9, 2017 by Maciej Zawadziński

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

February 15, 2017 by Maciej Zawadziński

“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.

January 17, 2017 by Ian Simpson

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

December 19, 2016 by Maciej Zawadziński

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

December 15, 2016 by Maciej Zawadziński

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

December 5, 2016 by Maciej Zawadziński

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

November 17, 2016 by Ian Simpson

Answer this question truthfully: When was the last time you clicked on a display ad?

November 16, 2016 by Michael Sweeney

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?