April 30, 2021 by ,

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

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The Main Standards and Initiatives from the IAB Tech Lab

March 18, 2021 by ,

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

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The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]

February 5, 2021 by ,

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

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What Is app-ads.txt and How Does it Work?

November 23, 2020 by

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.

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How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]

October 22, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

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Attribution Modeling in Digital Marketing: The Future [Part 3/3]

September 25, 2020 by ,

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

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Attribution Modeling in Digital Marketing: The Present [Part 2/3]

September 11, 2020 by ,

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

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Attribution Modeling in Digital Marketing: The Past [Part 1/3]

April 21, 2020 by ,

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

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Programmatic Advertising: The Definitive Guide for 2021

April 9, 2020 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech