Category: AdTech Processes

April 30, 2021 by Michael Sweeney, Paulina Zawiślak

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

March 18, 2021 by Michael Sweeney, Paulina Zawiślak

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

February 5, 2021 by Paulina Zawiślak, Michael Sweeney

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

November 23, 2020 by Michael Sweeney

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.

October 22, 2020 by Michael Sweeney, Johanna Álvarez

Is attribution modeling really coming to an end with the death of third-party cookies?

September 25, 2020 by Michael Sweeney, Johanna Álvarez

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

September 11, 2020 by Michael Sweeney, Johanna Álvarez

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

April 21, 2020 by Michael Sweeney, Paulina Zawiślak

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

April 9, 2020 by Michael Sweeney

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.