August 14, 2023 by ,

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million.

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What Is In-App Mobile Advertising and How Does It Work?

May 25, 2023 by

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

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Q&A With an AdTech Developer: How To Implement Prebid Server

May 11, 2023 by

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

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Header Bidding Q&A: Interview Series [Part 1]

May 8, 2023 by

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends.

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What's the Difference Between SPO and DPO?

February 26, 2023 by ,

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]

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What's the Difference Between CSAI and SSAI?

March 10, 2023 by ,

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

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Intrinsic In-Game (IIG) Advertising Measurement Standards: What They Mean for In-Game Advertising

April 27, 2023 by ,

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

March 9, 2023 by ,

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

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How to Build a Dynamic Creative Optimization (DCO) Tool

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

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What Does the EU’s DSA and DMA Mean for AdTech?

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