January 31, 2018 by Maciej Zawadziński

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged […]

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February 21, 2018 by

Google’s long-awaited addition to Chrome is finally here. As of February 15, the Chrome browser on desktop and mobile devices won’t display some of the more intrusive ads. Interestingly, however, Google doesn’t really want you to call it an ad blocker. Instead, the official Google blog and Chromium blog refer to it as a filter.

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Everything You Need to Know About Chrome's Built-In Ad Blocker and Why It Matters

February 21, 2018 by

The tug of war between publishers and those who resist display ads has been going on for some time now and is far from over. There is no way for users to make ad blockers completely invisible to sites or services that show anti-ad-blocking messages. Conversely, there is no way for publishers to make their websites completely and consistently immune to ad blockers.

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How Can Publishers Detect if Someone is Using an Ad Blocker?

February 15, 2018 by

Back in September 2017, one of our project managers, Grzegorz Łukaszewicz, gave a presentation at a Klarna conference (Konfersense by Klarna). Clearcode has been working with Klarna to build the Klarna Upstream advertising platform. Grzegorz covered the following topics: Klarna Upstream advertising platform First-party and third-party cookies Cookie syncing and how it works Watch the […]

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Presentation for Klarna: How Cookie Syncing Works [VIDEO]

February 1, 2018 by

Search advertising is a technique that involves displaying ads in search-engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. In this post, we will present some of the most important advantages of paid search advertising.

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The Advantages and Disadvantages of Search Ads

January 22, 2018 by

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.

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What Is Search Advertising and How Does It Work?

November 14, 2017 by

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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How Do First-Price and Second-Price Auctions Work in Online Advertising?

November 9, 2017 by

Ad fraud has been a constant theme of online advertising and has often showed little sign of slowing down. Industry research reveals that it costs the digital ecosystem about $6 billion per year, with many online advertising companies completely unaware that it’s even happening.

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What is Ads.txt and How Does It Work?

October 4, 2017 by

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier.

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What is Ad Retargeting and How Does It Work?

August 3, 2017 by

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

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What is Video Header Bidding and How Does it Work?