Category: AdTech Processes

April 13, 2018 by Maciej Zawadziński

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts.

March 7, 2018 by Maciej Zawadziński

Since the very beginning of online advertising over two decades ago, a number of technologies have been introduced to the AdTech ecosystem to solve the numerous problems advertisers and publishers face, and improve the entire media buying and selling process.

March 7, 2018 by Maciej Zawadziński

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world.

February 21, 2018 by Michal Wlosik

Google’s long-awaited addition to Chrome is finally here. As of February 15, the Chrome browser on desktop and mobile devices won’t display some of the more intrusive ads you tend to find across the Internet. Interestingly, however, Google doesn’t really want you to call it an ad blocker. Instead, the official Google blog and Chromium blog refer to it as a filter.

February 21, 2018 by Maciej Zawadziński

The tug of war between publishers and those who resist display ads has been going on for some time now and is far from over. There is no way for users to make ad blockers completely invisible to sites or services that show anti-ad-blocking messages. Conversely, there is no way for publishers to make their websites completely and consistently immune to ad blockers.

February 15, 2018 by Michael Sweeney

Back in September 2017, one of our project managers, Grzegorz Łukaszewicz, gave a presentation at a Klarna conference (Konfersense by Klarna). Clearcode has been working with Klarna to build the Klarna Upstream advertising platform. Grzegorz covered the following topics: Klarna Upstream advertising platform First-party and third-party cookies Cookie syncing and how it works Watch the […]

February 1, 2018 by Michal Wlosik

Search advertising is a technique that involves displaying ads in search-engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. In this post, we will present some of the most important advantages of paid search advertising.

January 31, 2018 by Maciej Zawadziński

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged to help advertisers display their ads on more sites and allow publishers to sell more of their inventory.

January 22, 2018 by Michal Wlosik

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.

November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.