October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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September 10, 2019 by , ,

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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How Profile Merging and Audience Building Work In a DMP

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address. Rumours had been circulating the AdTech industry for sometime, but on May 7th, 2019, at the Google I/O conference they were finally laid to rest when Google announced that they would introduce a set of […]

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What Google Chrome’s New Privacy Features Mean for AdTech

April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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What Is Audience Extension and How Does It Work?

April 17, 2019 by

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process. However, it quickly gained traction and became a widely accepted and expected industry standard. […]

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Client-Side vs. Server-Side Header Bidding: Pros and Cons

January 23, 2019 by

With ongoing technological advancements and vast advertising opportunities, programmatic is slowly making its way to new areas of advertising – some of which not long ago seemed completely impervious to automation. Yet, we are witnessing a steady shift from manual media-buying processes towards automated (i.e. programmatic) processes in a number of different media: out-of-home advertising […]

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What Is Print Programmatic and How Does it Work?

January 9, 2019 by

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

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Clearcode’s Top Posts Of 2018

December 20, 2018 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

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What Facebook's First-Party Cookie Means for AdTech

December 19, 2018 by

In 1993, an innocuous, simple banner was displayed on Wired.com, teasing unsuspecting visitors to click on it. These were the meager beginnings of display advertising, and programmatic quickly arose to automate the growing demand for this emerging ad-delivery process. There was no turning back from there; the novel way of buying media and managing online […]

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What is Programmatic Audio and How Does it Work?

November 30, 2018 by

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

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What Is Digital Out-of-Home (DOOH) Advertising and How Does It Work?

November 2, 2018 by ,

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of […]

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What’s the Difference Between First-Party and Third-Party Cookies?