April 21, 2020 by ,

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

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Programmatic Advertising: The Definitive Guide for 2020

April 9, 2020 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

December 13, 2019 by ,

As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text.  The allure of […]

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Video Advertising: What Is It and How Are Video Ads Served?

September 10, 2019 by , ,

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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How Profile Merging and Audience Building Work In a DMP

May 9, 2019 by ,

First they introduced a set of new privacy features, then they introduced their Privacy Sandox, and now, Google Chrome has taken an axe to online advertising by announcing that they will kill off third-party cookies by 2022.

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Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech

April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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What Is Audience Extension and How Does It Work?

April 17, 2019 by

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process. However, it quickly gained traction and became a widely accepted and expected industry standard. […]

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Client-Side vs. Server-Side Header Bidding: Pros and Cons

January 23, 2019 by

With ongoing technological advancements and vast advertising opportunities, programmatic is slowly making its way to new areas of advertising – some of which not long ago seemed completely impervious to automation. Yet, we are witnessing a steady shift from manual media-buying processes towards automated (i.e. programmatic) processes in a number of different media: out-of-home advertising […]

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What Is Print Programmatic and How Does it Work?

January 9, 2019 by

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

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Clearcode’s Top Posts Of 2018

December 20, 2018 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

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What Facebook's First-Party Cookie Means for AdTech