Category: AdTech Platforms

April 20, 2018 by Maciej Zawadziński, Michal Wlosik

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

April 13, 2018 by Maciej Zawadziński

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts.

March 7, 2018 by Maciej Zawadziński

Since the very beginning of online advertising over two decades ago, a number of technologies have been introduced to the AdTech ecosystem to solve the numerous problems advertisers and publishers face, and improve the entire media buying and selling process.

March 7, 2018 by Maciej Zawadziński

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world.

February 1, 2018 by Michal Wlosik

Search advertising is a technique that involves displaying ads in search-engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. In this post, we will present some of the most important advantages of paid search advertising.

January 31, 2018 by Maciej Zawadziński

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged to help advertisers display their ads on more sites and allow publishers to sell more of their inventory.

January 25, 2018 by Michal Wlosik

The line between AdTech from MarTech has blurred over the years. Have the two realms ultimately merged, or are we getting the dichotomy all wrong?

January 22, 2018 by Michal Wlosik

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.

January 15, 2018 by Michal Wlosik

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data ownership.