May 25, 2023 by

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

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Q&A With an AdTech Developer: How To Implement Prebid Server

June 1, 2023 by ,

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

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What Technologies Will Empower The Gaming Metaverse?

May 13, 2023 by

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

April 21, 2023 by ,

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

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How Publishers Can Make More Money With AdTech

April 5, 2023 by ,

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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How to Design and Build an Ad Network?

April 5, 2023 by ,

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

February 27, 2023 by , ,

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

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Should Telcos Acquire, Rent or Build AdTech Platforms?

November 22, 2022 by ,

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

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What Is a Meta-DSP and How Do You Build One?

March 10, 2023 by

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

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Top Companies in the In-Game Advertising Industry

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