Category: AdTech Platforms

May 25, 2023 by Michael Sweeney

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

June 1, 2023 by Natalia Figas, Paulina Zawiślak

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

May 13, 2023 by Michael Sweeney

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

April 21, 2023 by Natalia Figas, Michael Sweeney

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

April 5, 2023 by Paulina Zawiślak, Michael Sweeney

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

April 5, 2023 by Natalia Figas, Michael Sweeney

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

February 27, 2023 by Natalia Figas, Michael Sweeney, Paulina Zawiślak

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

November 22, 2022 by Michael Sweeney, Martyna Oświecimska

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

March 10, 2023 by Paulina Zawiślak

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.