September 12, 2022 by

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

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What Is a Single Customer View (SCV)?

August 9, 2022 by ,

Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.

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The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising [infographic]

April 7, 2022 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

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What Is a Data Clean Room and How Does It Work?

April 7, 2022 by

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

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The Anatomy of a Data Lake [infographic]

February 22, 2022 by

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their […]

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What Is an Order Management System (OMS) and How Does It Work?

September 20, 2022 by ,

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

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How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

May 4, 2022 by ,

The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.

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Top Ad Server Companies [Updated 2021]

July 6, 2022 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

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Top OTT and CTV Advertising Platforms [Updated 2022]

January 14, 2022 by ,

Ad networks were one of the first pieces of advertising technology (AdTech) introduced in the mid-1990s. They helped publishers sell their available ad space to multiple advertisers, who would be able to purchase this ad space from many different sites via one platform instead of having to deal with each publisher directly.

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Top Ad Networks and Mobile Ad Networks [Updated 2022]

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