December 21, 2017 by Maciej Zawadziński

When folks in the AdTech industry were putting their 2017 predictions together at the end of 2016 and beginning of 2017, most foresaw a year dominated by mergers and acquisitions, header bidding, AI and machine learning, and anything and everything to do with mobile.

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January 15, 2018 by

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data ownership.

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Clearcode’s Top AdTech & MarTech Posts Of 2017

January 4, 2018 by

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of our own.

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3 Ways Clearcode Can Help You with Your AdTech or MarTech Project

December 8, 2017 by

In the early days of online advertising, the amount and type of data companies could collect about users was limited to the header information passed along with a HTTP call from the user’s browser, such as the language set on the user’s computer, URL of the page that the ad is being loaded onto, and the browser type and version.

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Don't Fret - the GDPR Is a Good Thing for AdTech

November 9, 2017 by

Ad fraud has been a constant theme of online advertising and has often showed little sign of slowing down. Industry research reveals that it costs the digital ecosystem about $6 billion per year, with many online advertising companies completely unaware that it’s even happening.

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What is Ads.txt and How Does It Work?

October 11, 2017 by

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

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Not Complying with GDPR Will Cost AdTech Companies More than 4% of Revenue

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and it’s “baby sister” the ePrivacy Regulation may be full of ambiguous, legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.

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The GDPR Will Drain the AdTech Cookie Pool

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

August 10, 2017 by

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

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Insider’s View: Ad Tech & MarTech Q&A with Greg Blackman [Part 14]

August 3, 2017 by

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

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What is Video Header Bidding and How Does it Work?