November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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November 9, 2017 by

Ad fraud has been a constant theme of online advertising and has often showed little sign of slowing down. Industry research reveals that it costs the digital ecosystem about $6 billion per year, with many online advertising companies completely unaware that it’s even happening.

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What is Ads.txt and How Does It Work?

October 11, 2017 by

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

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Not Complying with GDPR Will Cost AdTech Companies More than 4% of Revenue

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and it’s “baby sister” the ePrivacy Regulation may be full of ambiguous, legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.

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The GDPR Will Drain the AdTech Cookie Pool

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

August 10, 2017 by

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

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Insider’s View: Ad Tech & MarTech Q&A with Greg Blackman [Part 14]

August 3, 2017 by

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

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What is Video Header Bidding and How Does it Work?

July 25, 2017 by

The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?

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Transparency in Ad Tech: The Problems, Fallouts, and Solutions

June 19, 2017 by

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with great success, if done correctly.

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis </br> [Part 13]

May 9, 2017 by

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

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What Are VAST, VPAID, VMAP, and MRAID?

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma </br>[Part 12]