May 19, 2022 by

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

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March 1, 2022 by ,

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

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What Is Supply-Path Optimization?

April 5, 2022 by ,

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

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Google Chrome's Topics API Explained + FAQs

February 11, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

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AdTech and MarTech Predictions and Trends in 2022

January 17, 2022 by

Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]

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7 Great Examples of In-Game Advertising

January 13, 2022 by ,

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

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What Is In-Game Advertising and How Does It Work?

May 4, 2022 by ,

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

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CTV & OTT Advertising Interview Series [Part 2]

May 4, 2022 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

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CTV & OTT Advertising Interview Series [Part 1]

February 15, 2022 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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Google Chrome’s FLoC Explained + FAQs

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