August 24, 2023 by

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g. an IP address for location).

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The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

June 27, 2023 by

The metaverse is considered as the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games.

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How Can the Metaverse Revolutionize the Gaming Industry?

May 8, 2023 by

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends.

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What's the Difference Between SPO and DPO?

April 18, 2023 by

Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. It is the practice of risking the loss of a given amount of money in hopes of winning an even bigger amount.

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What Is Gambling Advertising?

August 23, 2023 by ,

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

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What Is Retail Media & Retail Media Networks (RMNs)?

May 4, 2023 by

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

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What Are the Challenges and Opportunities of In-Game Advertising?

August 24, 2023 by ,

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

April 27, 2023 by

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

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What Are The Benefits of In-Game Advertising?

April 5, 2023 by

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

April 5, 2023 by ,

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

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The Future of Advertising and AdTech in the Metaverse



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