May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

Read more

May 23, 2018 by ,

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

Read more
What is Contextual Targeting and How Does It Work?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

Read more
What is Ads.cert and How Does It Work?

April 19, 2018 by

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests.

Read more
In a Post-GDPR World, Who Will Be the Emissions Cheaters of AdTech?

April 19, 2018 by

As we get closer to the European Union’s General Data-Protection Regulation (GDPR) enforcement date on May 25, 2018, more is becoming known about what this new regulation will mean for the online advertising industry and what impact it will have on companies operating within its jurisdiction.

Read more
GDPR and ePrivacy FAQ from AdTech vendors

April 17, 2018 by

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries.

Read more
The Effect the GDPR and ePrivacy Will Have on AdTech and MarTech Vendors [infographic]

April 12, 2018 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest.

Read more
GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

March 12, 2018 by

On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018.

Read more
GDPR & ePrivacy: The Effect on AdTech & MarTech From a Technical Perspective [GUIDE]

March 7, 2018 by

Since the very beginning of online advertising over two decades ago, a number of technologies have been introduced to the AdTech ecosystem to solve the numerous problems advertisers and publishers face, and improve the entire media buying and selling process.

Read more
What is an Ad Server and How Does It Work?

March 7, 2018 by

Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print—advertising—and aimed to replicate that in the online world.

Read more
What Is an Ad Network and How Does It Work?

Search