Category: AdTech Industry

January 9, 2019 by Michal Wlosik

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry.

January 7, 2019 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

December 20, 2018 by Maciej Zawadziński, Michal Wlosik

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience.

December 19, 2018 by Michal Wlosik

In 1993, an innocuous, simple banner was displayed on Wired.com, teasing unsuspecting visitors to click on it. These were the meager beginnings of display advertising, and programmatic quickly arose to automate the growing demand for this emerging ad-delivery process.

November 30, 2018 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

October 15, 2018 by Michal Wlosik

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

August 27, 2018 by Michael Sweeney

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology.

July 16, 2018 by Maciej Zawadziński

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today.

July 11, 2018 by Michal Wlosik

In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser.