March 24, 2021 by

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

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Apple vs AdTech: The History, Impact, and Criticism of Apple’s Privacy Changes

March 19, 2021 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

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Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)

January 21, 2021 by ,

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

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A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]

January 21, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

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Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

December 16, 2020 by

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

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Top 4 Programmatic Advertising and AdTech Themes in 2020

August 3, 2020 by

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]

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GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

July 23, 2020 by

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]

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Apple’s Changes to IDFA in iOS 14: FAQs and the Impact on Mobile Advertising

June 22, 2020 by ,

Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.

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FAQs About Safari's Intelligent Tracking Prevention (ITP)

May 28, 2020 by ,

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

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The True Cost of Hiring AdTech and MarTech Developers [infographic]

May 25, 2020 by ,

A lot has happened since the European Union’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we’ve been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]

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A Timeline of GDPR Events in AdTech & MarTech