October 14, 2021 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

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CTV & OTT Advertising Interview Series [Part 1]

July 22, 2021 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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Google Chrome’s FLoC Explained + FAQs

June 11, 2021 by

You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.

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Apple's Privacy Changes in iOS 15 + Impact on AdTech

April 30, 2021 by ,

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

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The Main Standards and Initiatives from the IAB Tech Lab

March 24, 2021 by

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

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Apple vs AdTech: The History, Impact, and Criticism of Apple’s Privacy Changes

March 19, 2021 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

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Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)

January 21, 2021 by ,

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

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A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]

January 21, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

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Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

December 16, 2020 by

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

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Top 4 Programmatic Advertising and AdTech Themes in 2020