January 26, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

December 15, 2022 by

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later.

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Why Are Telcos Exiting AdTech?

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

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What Does the EU’s DSA and DMA Mean for AdTech?

October 18, 2022 by

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. 

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Sustainable Programmatic Advertising and AdTech: The Need to Go Green

September 12, 2022 by

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

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What Is Demand Path Optimization (DPO)?

July 14, 2022 by

Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.

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Top AdTech & MarTech News Stories from Q2 2022

August 9, 2022 by ,

Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.

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The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising [infographic]

August 17, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

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A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

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