Category: AdTech Industry

January 26, 2023 by Michael Sweeney

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

December 7, 2022 by Natalia Figas, Michael Sweeney

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

December 15, 2022 by Michael Sweeney

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later.

October 10, 2022 by Natalia Figas, Michael Sweeney

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

October 18, 2022 by Natalia Figas

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. 

September 12, 2022 by Natalia Figas

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

July 14, 2022 by Michael Sweeney

Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.

August 9, 2022 by Natalia Figas, Michael Sweeney

Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.

August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.