October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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Intelligent Tracking Prevention (ITP): The Impact on Cookies, AdTech, and MarTech

September 3, 2019 by ,

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

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Identity in AdTech: Meet The Various ID Solutions

August 19, 2019 by ,

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

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How to Build a Programmatic DOOH Advertising Platform

August 1, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

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Taming the Wild West of Consumer Data Sharing in AdTech

May 30, 2019 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies. Cookies are currently the most common method […]

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How Different Browsers Handle First-Party and Third-Party Cookies

May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

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Why the GDPR Hasn't Impacted AdTech... Yet

May 13, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Why the Rise of Ad Fraud […]

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Clearcode’s AdTech Week In Review: May 6 - May 12, 2019

May 8, 2019 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising. We like to think the internet is an […]

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Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

April 17, 2019 by

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology. Which Problems Are You Currently Facing? If you’re like most AdTech companies, you’re likely facing these technological challenges: Too many client requests and not enough time […]

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How to Hire the Right AdTech Developers For Your Project

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries