Category: Data & Privacy

Featured article

What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

read more

Why Most Ad Tech & MarTech Companies Should Stick to Data Processing

June 2, 2016 by

Control and security over customer data – especially PII (Personally identifiable information) is a hot-button issue amongst Ad Tech and MarTech companies due to the wide array of regulations and stiff penalties for non-compliance.

read more

3 Data Dilemmas Advertisers Must Overcome

May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.

read more

What is the Future of Data Privacy?

May 5, 2016 by

In the brave new digital world, where data has become the fuel for growth in almost every sector of business, data privacy is the elephant in the room.

read more

Boosting Data Privacy With Better Private Clouds

April 11, 2016 by

Serious business generates serious data. Everyone knows this, which makes how to manage and keep that data secure one of the burning questions for me and other CEOs everywhere.

read more

The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

September 7, 2015 by

Before the Internet, advertisers and marketers would target their desired audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the online world and […]

read more

How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

read more