Web and Mobile Advertising Technology


How Does Real-Time Bidding Work?

January 23, 2015 by Michael Sweeney

Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]


10 App Design Trends for 2015

January 20, 2015 by Michael Sweeney

The ever-evolving technology market demands that design moves with it, or sometimes, ahead of it. This year’s trends will feature a mix of those revamped from previous years as well as relatively new design approaches. Here are 10 trends that you are sure to come across in 2015: 1. Interactive Storytelling When timed and executed […]


The Time to Pursue Your Startup is NOW

January 15, 2015 by Michael Sweeney

“The only difference between me and the next guys is that I just went out and did it.” Brian Chesky, CEO of Airbnb. So you’ve got a great idea for a new startup, you’ve been toying with the idea for quite a while, maybe you’ve even completed some preliminary market research, and now you are […]


7 Ways Businesses Can Benefit From Open-Source Software

January 13, 2015 by Michael Sweeney

You don’t have to look too hard these days to see examples of open-source software (OSS) being embraced and utilized. Whether businesses use Linux as their operating system, MySQL or PostgreSQL as their database, or Piwik for their web analytics, more and more companies are liberating themselves from commercial software and systems and moving to […]


How Real-Time Bidding Changed Online Display Advertising

January 8, 2015 by Michael Sweeney

There was a time, believe or not, when commercial advertising was banned on the Internet. It can be hard to imagine an online world without spam, pop-up ads, or banner ads, but whether you absolutely detest digital ads or appreciate that they help keep a lot of content free and readily available, there is no […]


What is Open-Source Software and How Has it Grown?

December 19, 2014 by Michael Sweeney

WordPress, Linux, Piwik, FireFox, OpenOffice, VLC – what do all of these have in common? They are all examples of open-source software and systems. Open-source is shaping the software and application market, and with tens of thousands of new projects being created every year, you are bound to come across more of them in the […]


The Difference Between SaaS Applications and On-Premises

December 17, 2014 by Michael Sweeney

The way software and applications are delivered to users and companies has changed a lot in recent years. The traditional model of acquisition, known as on-premises software, consists of downloading or installing the software on a computer or server. Prior to 2005, this model was the most common form of software delivery to individuals and […]


Clearcode’s Beer and Bacon Meetup

December 16, 2014 by Michael Sweeney

Sharing ideas, knowledge and experience is one of the most successful ways for individuals to grow within a company, especially within an ever-changing industry like software development. The opportunities to get together with colleagues and have a structured, meaningful discussion are often few – and when you have over 80 employees in your company, the […]


3 Reasons Why Software Development Projects Fail

December 11, 2014 by Michael Sweeney

According to the 2013 CHOAS Manifesto by the Standish Group, only 39% of IT projects succeeded in 2012. With IT now recognized as one of the top-performing and fastest-growing industries, the need for perfect and optimized project execution has never been greater. As with all large industries that comprise of a broad spectrum of projects, […]


Why Branding, UX, and UI Are Critical Elements in Software Development

December 9, 2014 by Michael Sweeney

What does it take to build a successful application? In software development, most people would talk about the technical aspects – thorough planning, a quality codebase, and ongoing support and maintenance. While they are all important to the success of an application, they wouldn’t get anywhere without the seamless delivery of non-programming elements – branding, […]