The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2017-05-09 04:51:49 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]
May 23, 2017 by Michael Sweeney
For the second year in a row, we entered The Stackies, a competition that takes place in the lead up to the annual MarTech conference. But this year, we also entered the newly created competition, The Hackies.
April 10, 2017 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
April 3, 2017 by Michael Sweeney
There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.
March 20, 2017 by Michael Sweeney
Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.
March 16, 2017 by Maciej Zawadziński
I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.
March 1, 2017 by Michael Sweeney
There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.
February 27, 2017 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
January 17, 2017 by Ian Simpson
Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?