The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2016-09-27 09:23:20 by Ian Simpson
If there's one "household" name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.
September 22, 2016 by Ian Simpson
Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.
September 21, 2016 by Maciej Zawadziński
Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.
September 5, 2016 by Maciej Zawadziński
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.
September 1, 2016 by Maciej Zawadziński
Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory.
by Ian Simpson
Here at Clearcode, we not only build state-of-the-art software for our clients, we also take great pride in building our team.
August 29, 2016 by Michael Sweeney
Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.
August 8, 2016 by Maciej Zawadziński
Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.
August 2, 2016 by Maciej Zawadziński
Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase.
August 1, 2016 by Maciej Zawadziński
For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.