The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

7 Multi-Touch Attribution Models For Conversion-Driven Marketers

2016-10-26 09:57:00 by Marek Juszczyński

The end goal of any business - be it an online and/or offline business - is to make money and increase profits over time.

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The Top 4 Types Of Online Attribution Every Marketer Should Know

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industires.

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Native Ads & Content Marketing: Equally Valuable?

October 18, 2016 by

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.

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What Do New Ad Formats Mean for Advertisers & Publishers?

October 13, 2016 by

New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.

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Clearcode Comes to ad:tech NY 2016

October 4, 2016 by

Something exciting is in the works. And we would like to tell you about it!

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Insider’s View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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What’s the Difference Between Waterfall Auctions & Header Bidding?

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.

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What is device fingerprinting and how does it work?

September 21, 2016 by

Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.

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E-Commerce Marketers Should Master These Three R’s

September 5, 2016 by

We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

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