The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

How An OpenRTB Integration Makes AdTech Platforms More Valuable

2017-01-17 06:32:13 by Ian Simpson

Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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3 Use Cases Of A Custom Integration With The Trade Desk

January 12, 2017 by

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.

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Clearcode’s 16 Most Popular Ad Tech & MarTech Posts Of 2016

January 11, 2017 by

2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.

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5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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AdTech Targeting Methods: The Ultimate Guide

December 19, 2016 by

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

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Deterministic and Probabilistic Matching: How Do They Work?

December 15, 2016 by

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

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What Exactly Is AdTech?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.

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