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The Key Ingredients to Building Enterprise SaaS

2015-11-23 15:12:16 by Maciej Zawadziński

It’s confirmed: enterprises are moving towards the cloud. Recent findings from the IDG Enterprise Cloud Computing Study 2014 state 69% of enterprises have either applications or infrastructure running in the cloud - that’s up from 12% in 2012 - and at the heart of this movement is Software-as-a-Service (SaaS).

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How to Select the Right Features for an Enterprise-Grade SaaS Platform

October 28, 2015 by

Cloud adoption in the enterprise environment is on the rise. A recent study from Centaur Partners states that revenue generated from SaaS and cloud-based business-application services will increase from $13.5 billion in 2011 to $32.8 billion in 2016 (a CAGR of 19.5%).

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Meet the Clearcode team at the ad:tech conference in NY

October 6, 2015 by

The ad:tech conference and exhibition in New York on November 4-5, 2015, is set to deliver 2 days of insightful keynotes from market leaders, topic-driven panels, and workshops to help advertisers and marketers navigate their way through the ever-changing ad tech industry. Will you be attending? (if not, you can still buy tickets here) Clearcode […]

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The Growth and Benefits of SaaS for Software Vendors

October 1, 2015 by

For a good part of the 19th century, factories and large buildings got their electricity from generators located in their basements. This method required a lot of maintenance and upkeep from the factories and companies hosting the generators, and the power supply was often unreliable. Then, in the 1890s, the first public power plants were […]

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The Top 12 Players In The Online Display Advertising Landscape [infographic]

September 9, 2015 by

Digital ad spending in the U.S. is expected to reach $60 billion this year. At the heart of this gigantic industry is the humble ad. While most people either ignore or block ads (or fall victim to banner blindness), few know how far the ads they see on web pages and on mobiles have travelled. […]

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The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

September 7, 2015 by

Before the Internet, advertisers and marketers would target their desired audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the online world and […]

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The Essential Guide to Building an MVP

September 3, 2015 by

The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications. The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, […]

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The First Step on the Road to a Full Open-Source Marketing Stack

August 13, 2015 by

Long gone are days when the value of open-source software was doubted or questioned, to the extent that now even governments and corporate clients are increasingly integrating open projects into their business technology. Is marketing going to be yet another industry to ditch proprietary technology in favour of open-source tools? The Clearcode team, who are […]

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Programmatic’s Challenges and Opportunities

August 12, 2015 by

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

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Webinar: How to Build MVPs – Quickly Test Your Ideas

July 24, 2015 by

One of the biggest challenges every startup faces is knowing whether their app or platform is going to solve a problem or captive their target audience. This challenge can be overcome by building a working product and shipping it off to early users for testing and feedback. The Essential Guide to Building an MVP Plan […]

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