The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2016-10-26 09:57:00 by Marek Juszczyński
The end goal of any business - be it an online and/or offline business - is to make money and increase profits over time.
October 25, 2016 by Marek Juszczyński
One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.
October 20, 2016 by Michael Sweeney
So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industires.
October 18, 2016 by Ian Simpson
Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.
October 13, 2016 by Maciej Zawadziński
New technology, new platforms – and new ad formats. The dynamic landscape of AdTech continues to morph and grow – and surprise.
October 4, 2016 by Ian Simpson
Something exciting is in the works. And we would like to tell you about it!
September 27, 2016 by Ian Simpson
If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.
September 22, 2016 by Ian Simpson
Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.
September 21, 2016 by Maciej Zawadziński
Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.
September 5, 2016 by Maciej Zawadziński
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.