The Clearcode blog

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and RTB plus tips from our developers, events,
and much more!

What is a Data Management Platform (DMP) and How Does it Work?

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience. The popularity of the Internet (up 566% since 2000), and the fact that it is being accessed by more and more people each day, […]

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Clearcode’s 3rd Beer and Bacon Meetup

May 20, 2015 by

The 3rd edition of Clearcode’s internal meetings, officially referred to as the Beer and Bacon Meetup, included a couple of new faces, and a couple repeated appearances. Related Post: Clearcode’s 2nd Beer and Bacon Meetup Clearcode’s 3rd Beer and Bacon Meetup The Lightning Talks Ad tech history in 15 minutes By Maciej Zawadziński, CEO at […]

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The Colorful History of Advertising Technology in Just 63 Slides

May 12, 2015 by

Do you know what the click through rate (CTR) of the first ever banner ad was? 10%? 15%? 20%? Nope! The first ever banner ad had a click through rate of a staggering 44%! That’s 42% more than today’s definition of a good CTR of just 2%. Just imagine the ROI a 44% CTR could […]

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3 Key Areas Ad Agencies Need to Consider Before Renting or Building a DSP

May 11, 2015 by

It’s no secret that the rise in technology-driven processes, such as Real-time Bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

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Why Cookie Alternatives Are Vital For the Future of Mobile Advertising

May 7, 2015 by

Are you reading this post on your mobile device? According to GlobalWebIndex, there is a very good chance that you are. A recent report released by the market-research group states that over 75% of mobile-device owners use their mobile to access the Internet. This increase in mobile usage has touched all areas of the Internet: […]

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Why a Lack of Transparency is Killing the Potential of Programmatic Buying

April 30, 2015 by

The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying. But it hasn’t been without shortcomings. Ad fraud is taking an estimated $6 billion from advertisers each year, privacy and brand safety are ongoing concerns, […]

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6 Things a Dev Team Can Offer That a Technical Co-Founder Can’t

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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Ad Agencies vs Ad-Tech Companies – How Agencies Can Win the Battle

April 14, 2015 by

In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things. Due to their proven methods, experience, and almost endless supply of creativity, ad agencies […]

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Clearcode’s 2nd Beer and Bacon Meetup

April 3, 2015 by

You may remember that back in December, Clearcode held its first Beer and Bacon Meetup – an organized internal presentation and discussion event for employees. And because the first one was so successful, it was only natural to hold another one. Clearcode’s 2nd Beer and Bacon Meetup was held on Friday, the 6th of March, […]

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How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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