The Clearcode blog
Get the latest news from the world of Analytics
and RTB plus tips from our developers, events,
and much more!
2015-11-23 15:12:16 by Maciej Zawadziński
It’s confirmed: enterprises are moving towards the cloud. Recent findings from the IDG Enterprise Cloud Computing Study 2014 state 69% of enterprises have either applications or infrastructure running in the cloud - that’s up from 12% in 2012 - and at the heart of this movement is Software-as-a-Service (SaaS).
November 30, 2015 by Michael Sweeney
Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to eMarketer.com.
October 28, 2015 by Maciej Zawadziński
Cloud adoption in the enterprise environment is on the rise. A recent study from Centaur Partners states that revenue generated from SaaS and cloud-based business-application services will increase from $13.5 billion in 2011 to $32.8 billion in 2016 (a CAGR of 19.5%).
October 6, 2015 by Michael Sweeney
The ad:tech conference and exhibition in New York on November 4-5, 2015, is set to deliver 2 days of insightful keynotes from market leaders, topic-driven panels, and workshops to help advertisers and marketers navigate their way through the ever-changing ad tech industry. Will you be attending? (if not, you can still buy tickets here) Clearcode […]
October 1, 2015 by Maciej Zawadziński
For a good part of the 19th century, factories and large buildings got their electricity from generators located in their basements. This method required a lot of maintenance and upkeep from the factories and companies hosting the generators, and the power supply was often unreliable. Then, in the 1890s, the first public power plants were […]
September 9, 2015 by Michael Sweeney
Digital ad spending in the U.S. is expected to reach $60 billion this year. At the heart of this gigantic industry is the humble ad. While most people either ignore or block ads (or fall victim to banner blindness), few know how far the ads they see on web pages and on mobiles have travelled. […]
September 7, 2015 by Maciej Zawadziński
Before the Internet, advertisers and marketers would target their desired audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the online world and […]
September 3, 2015 by Michael Sweeney
The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications. The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, […]
August 13, 2015 by Ewa Bałazińska
Long gone are days when the value of open-source software was doubted or questioned, to the extent that now even governments and corporate clients are increasingly integrating open projects into their business technology. Is marketing going to be yet another industry to ditch proprietary technology in favour of open-source tools? The Clearcode team, who are […]
August 12, 2015 by Michael Sweeney
Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]