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Featured article

The CIA, MI6, And The Cookie-Syncing Process [comic]

2016-02-08 14:44:41 by Michael Sweeney

How many devices do you use to access the Internet? If you are like most people, it’s probably at least 2, maybe even more. A reported by Gfk (commissioned by Facebook) highlights some interesting facts about the reality of multiple-device use: 77% of users in the UK and 76% in the US use a smartphone […]

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Clearcode’s Most Popular Ad Tech Articles of 2015

February 8, 2016 by

People tend to talk (and write) about what they’re passionate about. We are no different. You may have noticed this while reading our blog over the past year. In case you missed out on the conversation, we’ve compiled some of our most popular advertising technology posts from 2015, including two info-graphics and several articles featured […]

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5 Steps to Successful Enterprise SaaS

February 3, 2016 by


Without a doubt, Software-as-a-Service (SaaS) has taken the world by storm.

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Why You Need A Data Management Platform (DMP)

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven Marketing and Advertising.

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Commercial vs Enterprise Apps:
UX & UI Design Considerations

January 22, 2016 by


When it comes to building software solutions, not all apps are created equal, nor should they be.

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The Ultimate Guide to AdTech Terminology

January 13, 2016 by


Everyone should know their ABC’s.

But when it comes to understanding the complex adtech landscape, it can be mind-boggling if you’re not up to speed on some of the basic terminology.

That’s why we’ve prepared this ultimate guide to help you.

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FOR BETTER OR WORSE: 5 Top Web Design Trends in 2016

January 11, 2016 by

The New Year is a time of reflection and also a time to look forward. Now that 2016 has begun, we take a look at five of the most popular web design trends — and add our own two cents.

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Developers in Demand — Tech Talent Doomsday

January 8, 2016 by

Drought is coming. In fact, it’s already here. And we’re not talking about the weather. This is about something with far more serious economic consequences — a fast-growing need for software developers and tech specialists in general and the resulting, often fierce, competition to retain top talent. According to the U.S. Department of Labor, there […]

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What is Cookie Syncing and How Does it Work?

December 15, 2015 by

Few people realize that the Internet would be quite frustrating if it weren’t for cookies. Without them, we wouldn’t be able to add products to ecommerce shopping carts, we’d have to enter in our login details each time we accessed a website or application, and we’d have to change the default language of multilingual websites with every visit.

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Clearcode Beer & Bacon Meetup – 4th Edition

December 14, 2015 by

After an extended pause, the Clearcode team was back together for the 4th edition of its Beer & Bacon Meetup, an informal gathering designed to bring everyone together, present useful knowledge on a range of subjects and promote professional development. In keeping with tradition, Clearcode’s CEO Maciej Zawadziński led off with a lightening talk, followed […]

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