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July 20, 2016 by Maciej Zawadziński
Agency-client trust has never been more tenuous. A report on transparency from the Association of National Advertisers highlights a range of problems such as publisher kickbacks, inventory credits and other shady practices.
July 11, 2016 by Ian Simpson
Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.
July 7, 2016 by Michael Sweeney
For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.
June 30, 2016 by Michael Sweeney
On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem.
June 27, 2016 by Ian Simpson
Ad Tech is getting a wake-up call. It’s called ad-blockers. The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of the issue.
June 21, 2016 by Ian Simpson
Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction.
June 20, 2016 by Michael Sweeney
On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising (Commission Enforcement Policy Statement on Deceptively Formatted Advertisements) and a follow-up guide for businesses (Native Advertising: A Guide for Businesses).
June 13, 2016 by Michael Sweeney
As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.
June 7, 2016 by Maciej Zawadziński
More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.