The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

Advantages and Disadvantages of Programmatic Direct for Publishers

2016-12-05 12:15:33 by Maciej Zawadziński

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”...or “programmatic direct.”

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Insider’s View: Ad Tech & MarTech Q&A with Ari Paparo [Part 10]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

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What is Taxonomy in a DMP?

by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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How to Boost Display Ad CTR With Content Personalization

November 17, 2016 by

Answer this question truthfully: When was the last time you clicked on a display ad?

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Game Theory Attribution: The Model You’ve Probably Never Heard Of

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?

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What Is Cross-Device Attribution And What’s So Hard About It?

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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How Does Ad Blocking Work & What Can Publishers Do About It?

November 2, 2016 by

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.

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7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.

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