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8 Takeaways From The FTC’s Recent Ruling On Native Advertising

2016-06-20 14:28:18 by Michael Sweeney

On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising (Commission Enforcement Policy Statement on Deceptively Formatted Advertisements) and a follow-up guide for businesses (Native Advertising: A Guide for Businesses).

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What’s the Difference Between Public, Private & Hybrid Cloud Solutions?

June 21, 2016 by

Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction.

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of ad tech and martech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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5 critical questions to boost video advertising success

June 7, 2016 by

More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.

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Why Most Ad Tech & MarTech Companies Should Stick to Data Processing

June 2, 2016 by

Control and security over customer data – especially PII (Personally identifiable information) is a hot-button issue amongst Ad Tech and MarTech companies due to the wide array of regulations and stiff penalties for non-compliance.

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Insider’s View: Ad Tech & MarTech Q&A with Alex Wheldon [Part 2]

May 30, 2016 by

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events.

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3 Data Dilemmas Advertisers Must Overcome

May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.

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Opportunities Abound For Telcos To Jump Into Ad Tech

May 17, 2016 by

The days of making money on traditional telecommunications have quickly faded. Digital disruption and companies like Google and Apple have set telcos back on their heels, seeking ways to increase revenues through a wider range of services and business models.

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Insider’s View: Ad Tech & MarTech Q&A With Maciej Zawadziński
[Part 1]

May 13, 2016 by

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.

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The Benefits Of A First-Party Cookie Approach In Online Advertising

May 12, 2016 by

There is a lot of talk within the industry about the future of third-party cookies.

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