The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

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Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

2016-09-27 09:23:20 by Ian Simpson

If there's one "household" name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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What’s the Difference Between Waterfall Auctions & Header Bidding?

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.

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What is device fingerprinting and how does it work?

September 21, 2016 by

Marketers and advertisers today are a lot like detectives – always on the trail of a hot lead or potential customer.

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E-Commerce Marketers Should Master These Three R’s

September 5, 2016 by

We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

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What is Waterfalling and How Does it Work?

September 1, 2016 by

Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory.

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Beer & Bacon Meetup – 6th Edition


Here at Clearcode, we not only build state-of-the-art software for our clients, we also take great pride in building our team.

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Insider’s View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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The Benefits and Drawbacks Of Header Bidding For Publishers

August 8, 2016 by

Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.

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What is Header Bidding and How Does it Work?

August 2, 2016 by

Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase.

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Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

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