The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

Insider’s View: Ad Tech & MarTech Q&A with Greg Blackman
[Part 14]

2017-08-10 13:22:27 by Michael Sweeney

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

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What is Video Header Bidding and How Does it Work?

August 3, 2017 by

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

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Transparency in Ad Tech: The Problems, Fallouts, and Solutions

July 25, 2017 by

The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis
[Part 13]

June 19, 2017 by

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with great success, if done correctly.

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Clearcode’s 2017 MarTech Stackies and Hackies Awards Entries

May 23, 2017 by

For the second year in a row, we entered The Stackies, a competition that takes place in the lead up to the annual MarTech conference. But this year, we also entered the newly created competition, The Hackies.

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What Are VAST, VPAID, VMAP, and MRAID?

May 9, 2017 by

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

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What is Account-Based Marketing (ABM) and How Does It Work?

April 10, 2017 by

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

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Rapid Prototyping & MVP Development: The Keys To MarTech Success

April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

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Clearcode’s Piwik PRO Raises $2 Million In Series A Funding Round

March 20, 2017 by

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.

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Meet The Clearcode Team At Programmatic I/O In San Francisco

March 16, 2017 by

I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.

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