If you’re in any way related to the Internet, chances that you haven’t heard about SOPA and PIPA after last Wednesday are slim. The day Wikipedia and some other high-profile websites went black elevated these pleasant-sounding legal acronyms to the top of today’s trending topics. And it became something of a tipping point, too, in [...]

The past couple of years have been a time of abundance for startups founders, investors and customers. We have witnessed the emergence of a vibrant ecosystem that supports new ideas and ventures, not just with financing but also management and execution insights. The number of startup incubators and VC groups specializing in nurturing hi-tech and [...]

It’s useful to get a broad picture of the industry you’re operating in every now and then. The interview with Tim Cadogan of OpenX in the Financial Times about the powerful forces transforming the advertising industry at the moment helps to achieve this bird’s eye view. As the CEO of a leading adserving and ad [...]

Among many predictions for 2012 and the following years that float around the Internet, there is one that seems especially relevant. According to some industry experts, we are currently witnessing a growing gap between competences, methodologies and capabilities of amateur and professional software development providers. Inevitably, these two loosely defined groups will grow further apart [...]

Engage is a series of conference events staged around the world that bring together marketing professionals interested in how modern technologies are changing the business landscape. One highlight of this year’s meeting in London (5-6 Dec) was the presentation of the Digital Life study findings. It’s an annual investigation into the sentiment in the industry [...]

Organizations that collect and analyze data about their online activity tend to face a common dilemma about their approach to web analytics. Should they find or develop a platform that will integrate distinct sources of information in one interface or should they keep using multiple targeted analytical products? It is a choice between a comprehensive [...]

Companies are discovering the power of business analytics with a renewed force these days. There are two major reasons for that. First, they are producing more information than ever before and without tools that help us collect, analyze and act on these data, they would be very much in the dark about what they are [...]

The business of measuring web activity has gone a long way since its modest beginnings. It’s now sufficiently technologically advanced to provide a fine-grained picture of what’s going on at and around the site as well as what’s going on with visitors. There is more competition in the market of web analytics providers, which includes [...]

The move towards mobile internet has grown too large to ignore. 2012 will see things accelerating even more on the mobile front. Customers are falling in love with smartphones and tablets. According to some estimates, by 2013 more people will use mobile devices than PCs to access the web. Mobile search is growing in leaps [...]

With the economy of developed countries stagnating and the threat of recession retuning to major global players, companies will continue to rely on software development outsourcing and offshoring for cost control, lean operations and scalability in 2012. Contracting IT jobs out will help managers go through tough times without the need to worry about increasing [...]