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The Growth and Benefits of SaaS for Software Vendors

2015-10-01 10:01:10 by Michael Sweeney

For a good part of the 19th century, factories and large buildings got their electricity from generators located in their basements. This method required a lot of maintenance and upkeep from the factories and companies hosting the generators, and the power supply was often unreliable. Then, in the 1890s, the first public power plants were […]

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The Top 12 Players In The Online Display Advertising Landscape [infographic]

September 9, 2015 by

Digital ad spending in the U.S. is expected to reach $60 billion this year. At the heart of this gigantic industry is the humble ad. While most people either ignore or block ads (or fall victim to banner blindness), few know how far the ads they see on web pages and on mobiles have travelled. […]

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The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

September 7, 2015 by

Before the Internet, advertisers and marketers would target their desired audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the online world and […]

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The Essential Guide to Building an MVP

September 3, 2015 by

The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications. The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, […]

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The First Step on the Road to a Full Open-Source Marketing Stack

August 13, 2015 by

Long gone are days when the value of open-source software was doubted or questioned, to the extent that now even governments and corporate clients are increasingly integrating open projects into their business technology. Is marketing going to be yet another industry to ditch proprietary technology in favour of open-source tools? The Clearcode team, who are […]

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Programmatic’s Challenges and Opportunities

August 12, 2015 by

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

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Webinar: How to Build MVPs – Quickly Test Your Ideas

July 24, 2015 by

One of the biggest challenges every startup faces is knowing whether their app or platform is going to solve a problem or captive their target audience. This challenge can be overcome by building a working product and shipping it off to early users for testing and feedback. The Essential Guide to Building an MVP Plan […]

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Become a Beta Tester for 7tag, the First Fully Open-Source Tag Manager

July 2, 2015 by

We’re delighted to announce that our team is releasing yet another open-source product this summer: tag manager 7tag. The tool will be available for free and we hope to attract a community of contributors and users who will enjoy its functionalities. We’re also looking for beta testers; we’d like to hear from you if a […]

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Why Advertisers and Agencies Need to Tune Into Programmatic TV

June 18, 2015 by

Without a shadow of doubt, the most significant change to the online-advertising industry over the past few years has been the introduction and rapid rise of programmatic. The sharp increase in popularity was recently highlighted by AppNexus president Michael Rubenstein, who stated that just five years ago, almost none of the ads displayed on the […]

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The Good, the Bad, and the Ugly of Native Advertising

May 27, 2015 by

When was the last time you bought a newspaper? If you are like most people, it’s probably been a while. But when was the last time you read the news on your computer, tablet, or smartphone? Pretty recently, we’ll bet. Newspapers, as with many other business and industries, have made the move to the Internet, […]

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