The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2017-03-20 11:53:53 by Michael Sweeney
Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.
March 16, 2017 by Maciej Zawadziński
I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.
March 1, 2017 by Michael Sweeney
There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.
February 27, 2017 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
January 17, 2017 by Ian Simpson
Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
January 12, 2017 by Michael Sweeney
The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.
January 11, 2017 by Michael Sweeney
2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.
January 4, 2017 by Michael Sweeney
Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.
December 21, 2016 by Michael Sweeney