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Time-spent: the new advertising currency?

2016-07-20 09:30:29 by Maciej Zawadziński

How long will you spend reading this article? Do you usually watch an entire video advertisement on YouTube without skipping over the end?

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Broken Trust: Can Agencies Regain Credibility?

July 20, 2016 by

Agency-client trust has never been more tenuous. A report on transparency from the Association of National Advertisers highlights a range of problems such as publisher kickbacks, inventory credits and other shady practices.

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Can beacons solve offline attribution?

July 11, 2016 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.

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Insider’s View: Ad Tech & MarTech Q&A with Chad Little [Part 4]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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The IAB’s Tactics on How Publishers Can Deal With Ad Blockers

June 30, 2016 by

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem.

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Can ad blockers actually help Ad Tech grow up?

June 27, 2016 by

Ad Tech is getting a wake-up call. It’s called ad-blockers.
The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of the issue.

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What’s the Difference Between Public, Private & Hybrid Cloud Solutions?

June 21, 2016 by

Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction.

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8 Takeaways From The FTC’s Recent Ruling On Native Advertising

June 20, 2016 by

On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising (Commission Enforcement Policy Statement on Deceptively Formatted Advertisements) and a follow-up guide for businesses (Native Advertising: A Guide for Businesses).

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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5 critical questions to boost video advertising success

June 7, 2016 by

More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.

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