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Featured article

3 Data Dilemmas Advertisers Must Overcome

2016-05-24 10:32:12 by Maciej Zawadziński

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.

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Opportunities Abound For Telcos To Jump Into Ad Tech

May 17, 2016 by

The days of making money on traditional telecommunications have quickly faded. Digital disruption and companies like Google and Apple have set telcos back on their heels, seeking ways to increase revenues through a wider range of services and business models.

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Insider’s View: Ad Tech & MarTech Q&A With Maciej Zawadziński
[Part 1]

May 13, 2016 by

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.

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The Benefits Of A First-Party Cookie Approach In Online Advertising

May 12, 2016 by

There is a lot of talk within the industry about the future of third-party cookies.

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Clearcode Launches 7suite:
A Fully Customizable Data Management Stack

May 9, 2016 by

The Clearcode team would like to officially announce the release of 7suite – a fully customizable data management stack.

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What is the Future of Data Privacy?

May 5, 2016 by

In the brave new digital world, where data has become the fuel for growth in almost every sector of business, data privacy is the elephant in the room.

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Clearcode’s 2016 Stackies Awards Entry

April 26, 2016 by

Clearcode recently entered chiefmartec.com’s second annual Stackies Awards.

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Clearcode Team Beer & Bacon Meetup

April 25, 2016 by

In keeping with company tradition, the Clearcode team got together recently for another edition of its Beer & Bacon Meetup.

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3 Missteps To Avoid At All Costs When Building A Minimum Viable Product

April 22, 2016 by

So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory.

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Complex Relationships in Digital Advertising

April 14, 2016 by

The digital-advertising ecosystem has gotten quite complex, but if you have the distinct impression that it is getting too complicated to handle, just remember: it’s all about relationships.

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