The Clearcode blog

Get the latest news from the world of Analytics
and RTB plus tips from our developers, events,
and much more!

Featured article

Why You Need A Data Management Platform (DMP)

2016-01-28 15:49:46 by Maciej Zawadziński

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven […]

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5 Steps to Successful Enterprise SaaS

February 3, 2016 by

Without a doubt, Software-as-a-Service (SaaS) has taken the world by storm.

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Commercial vs Enterprise Apps:
UX & UI Design Considerations

January 22, 2016 by

When it comes to building software solutions, not all apps are created equal, nor should they be.

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The Ultimate Guide to AdTech Terminology

January 13, 2016 by

Everyone should know their ABC’s.

But when it comes to understanding the complex adtech landscape, it can be mind-boggling if you’re not up to speed on some of the basic terminology.

That’s why we’ve prepared this ultimate guide to help you.

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FOR BETTER OR WORSE: 5 Top Web Design Trends in 2016

January 11, 2016 by

The New Year is a time of reflection and also a time to look forward. Now that 2016 has begun, we take a look at five of the most popular web design trends — and add our own two cents.

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Developers in Demand — Tech Talent Doomsday

January 8, 2016 by

Drought is coming. In fact, it’s already here. And we’re not talking about the weather. This is about something with far more serious economic consequences — a fast-growing need for software developers and tech specialists in general and the resulting, often fierce, competition to retain top talent. According to the U.S. Department of Labor, there […]

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What is Cookie Syncing and How Does it Work?

December 15, 2015 by

Few people realize that the Internet would be quite frustrating if it weren’t for cookies. Without them, we wouldn’t be able to add products to ecommerce shopping carts, we’d have to enter in our login details each time we accessed a website or application, and we’d have to change the default language of multilingual websites with every visit.

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Clearcode Beer & Bacon Meetup – 4th Edition

December 14, 2015 by

After an extended pause, the Clearcode team was back together for the 4th edition of its Beer & Bacon Meetup, an informal gathering designed to bring everyone together, present useful knowledge on a range of subjects and promote professional development. In keeping with tradition, Clearcode’s CEO Maciej Zawadziński led off with a lightening talk, followed […]

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Exploring Enterprise SaaS

December 8, 2015 by

The time for enterprises to move to the cloud has arrived. Now, more than ever before, enterprises are shifting to cloud-based software solutions and the positive results are undeniable: improved performance, reduced costs and increased flexibility to name just a few. At the heart of this movement is the concept of Software-as-a-Service (SaaS), a software […]

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How The Real-Time Bidding (RTB) Ad Exchange Works [infographic]

November 30, 2015 by

Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to

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