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2016-05-24 10:32:12 by Maciej Zawadziński
As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.
May 17, 2016 by Maciej Zawadziński
The days of making money on traditional telecommunications have quickly faded. Digital disruption and companies like Google and Apple have set telcos back on their heels, seeking ways to increase revenues through a wider range of services and business models.
May 13, 2016 by Michael Sweeney
Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.
May 12, 2016 by Maciej Zawadziński
There is a lot of talk within the industry about the future of third-party cookies.
May 9, 2016 by Michael Sweeney
The Clearcode team would like to officially announce the release of 7suite – a fully customizable data management stack.
May 5, 2016 by Maciej Zawadziński
In the brave new digital world, where data has become the fuel for growth in almost every sector of business, data privacy is the elephant in the room.
April 26, 2016 by Michael Sweeneyread more
April 25, 2016 by Michael Sweeney
In keeping with company tradition, the Clearcode team got together recently for another edition of its Beer & Bacon Meetup.
April 22, 2016 by Maciej Zawadziński
So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory.
April 14, 2016 by Ian Simpson
The digital-advertising ecosystem has gotten quite complex, but if you have the distinct impression that it is getting too complicated to handle, just remember: it’s all about relationships.