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Programmatic’s Challenges and Opportunities

2015-08-12 13:47:32 by Michael Sweeney

Programmatic is more than just a buzzword - it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

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The First Step on the Road to a Full Open-Source Marketing Stack

August 13, 2015 by

Long gone are days when the value of open-source software was doubted or questioned, to the extent that now even governments and corporate clients are increasingly integrating open projects into their business technology. Is marketing going to be yet another industry to ditch proprietary technology in favour of open-source tools? The Clearcode team, who are […]

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Webinar: How to Build MVPs – Quickly Test Your Ideas

July 24, 2015 by

One of the biggest challenges every startup faces is knowing whether their app or platform is going to solve a problem or captive their target audience. This challenge can be overcome by building a working product and shipping it off to early users for testing and feedback. However, building feature-packed software can take months, even […]

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Become a Beta Tester for 7tag, the First Fully Open-Source Tag Manager

July 2, 2015 by

We’re delighted to announce that our team is releasing yet another open-source product this summer: tag manager 7tag. The tool will be available for free and we hope to attract a community of contributors and users who will enjoy its functionalities. We’re also looking for beta testers; we’d like to hear from you if a […]

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Why Advertisers and Agencies Need to Tune Into Programmatic TV

June 18, 2015 by

Without a shadow of doubt, the most significant change to the online-advertising industry over the past few years has been the introduction and rapid rise of programmatic. The sharp increase in popularity was recently highlighted by AppNexus president Michael Rubenstein, who stated that just five years ago, almost none of the ads displayed on the […]

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The Good, the Bad, and the Ugly of Native Advertising

May 27, 2015 by

When was the last time you bought a newspaper? If you are like most people, it’s probably been a while. But when was the last time you read the news on your computer, tablet, or smartphone? Pretty recently, we’ll bet. Newspapers, as with many other business and industries, have made the move to the Internet, […]

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What is a Data Management Platform (DMP) and How Does it Work?

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience. The popularity of the Internet (up 566% since 2000), and the fact that it is being accessed by more and more people each day, […]

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Clearcode’s 3rd Beer and Bacon Meetup

May 20, 2015 by

The 3rd edition of Clearcode’s internal meetings, officially referred to as the Beer and Bacon Meetup, included a couple of new faces, and a couple repeated appearances. Related Post: Clearcode’s 2nd Beer and Bacon Meetup Clearcode’s 3rd Beer and Bacon Meetup The Lightning Talks Ad tech history in 15 minutes By Maciej Zawadziński, CEO at […]

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The Colorful History of Advertising Technology in Just 63 Slides

May 12, 2015 by

Do you know what the click through rate (CTR) of the first ever banner ad was? 10%? 15%? 20%? Nope! The first ever banner ad had a click through rate of a staggering 44%! That’s 42% more than today’s definition of a good CTR of just 2%. Just imagine the ROI a 44% CTR could […]

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3 Key Areas Ad Agencies Need to Consider Before Renting or Building a DSP

May 11, 2015 by

It’s no secret that the rise in technology-driven processes, such as Real-time Bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

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