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The Benefits and Drawbacks Of Header Bidding For Publishers

August 8, 2016 by

Even if you have just a basic understanding of the inner workings of the online display, then you’ve probably heard of real-time bidding – the auction-like process that occurs in an ad exchange for the buying and selling of available ad inventory.

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What is Header Bidding and How Does it Work?

August 2, 2016 by

Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase.

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Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

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Time-spent: the new advertising currency?

July 20, 2016 by

How long will you spend reading this article? Do you usually watch an entire video advertisement on YouTube without skipping over the end?

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Broken Trust: Can Agencies Regain Credibility?

by

Agency-client trust has never been more tenuous. A report on transparency from the Association of National Advertisers highlights a range of problems such as publisher kickbacks, inventory credits and other shady practices.

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Can beacons solve offline attribution?

July 11, 2016 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.

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Insider’s View: Ad Tech & MarTech Q&A with Chad Little [Part 4]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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The IAB’s Tactics on How Publishers Can Deal With Ad Blockers

June 30, 2016 by

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem.

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Can ad blockers actually help Ad Tech grow up?

June 27, 2016 by

Ad Tech is getting a wake-up call. It’s called ad-blockers.
The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of the issue.

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What’s the Difference Between Public, Private & Hybrid Cloud Solutions?

June 21, 2016 by

Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction.

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