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Featured article

Become a Beta Tester for 7tag, the First Fully Open-Source Tag Manager

2015-07-02 13:49:56 by Maciej Zawadziński

We’re delighted to announce that our team is releasing yet another open-source product this summer: tag manager 7tag. The tool will be available for free and we hope to attract a community of contributors and users who will enjoy its functionalities. We’re also looking for beta testers; we’d like to hear from you if a […]

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Why Advertisers and Agencies Need to Tune Into Programmatic TV

June 18, 2015 by

Without a shadow of doubt, the most significant change to the online-advertising industry over the past few years has been the introduction and rapid rise of programmatic TV. The sharp increase in popularity was recently highlighted by AppNexus president Michael Rubenstein, who stated that just five years ago, almost none of the ads displayed on […]

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The Good, the Bad, and the Ugly of Native Advertising

May 27, 2015 by

When was the last time you bought a newspaper? If you are like most people, it’s probably been a while. But when was the last time you read the news on your computer, tablet, or smartphone? Pretty recently, we’ll bet. Newspapers, as with many other business and industries, have made the move to the Internet, […]

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What is a Data Management Platform (DMP) and How Does it Work?

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience. The popularity of the Internet (up 566% since 2000), and the fact that it is being accessed by more and more people each day, […]

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Clearcode’s 3rd Beer and Bacon Meetup

May 20, 2015 by

The 3rd edition of Clearcode’s internal meetings, officially referred to as the Beer and Bacon Meetup, included a couple of new faces, and a couple repeated appearances. Related Post: Clearcode’s 2nd Beer and Bacon Meetup Clearcode’s 3rd Beer and Bacon Meetup The Lightning Talks Ad tech history in 15 minutes By Maciej Zawadziński, CEO at […]

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The Colorful History of Advertising Technology in Just 63 Slides

May 12, 2015 by

Do you know what the click through rate (CTR) of the first ever banner ad was? 10%? 15%? 20%? Nope! The first ever banner ad had a click through rate of a staggering 44%! That’s 42% more than today’s definition of a good CTR of just 2%. Just imagine the ROI a 44% CTR could […]

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3 Key Areas Ad Agencies Need to Consider Before Renting or Building a DSP

May 11, 2015 by

It’s no secret that the rise in technology-driven processes, such as Real-time Bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

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Why Cookie Alternatives Are Vital For the Future of Mobile Advertising

May 7, 2015 by

Are you reading this post on your mobile device? According to GlobalWebIndex, there is a very good chance that you are. A recent report released by the market-research group states that over 75% of mobile-device owners use their mobile to access the Internet. This increase in mobile usage has touched all areas of the Internet: […]

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Why a Lack of Transparency is Killing the Potential of Programmatic Buying

April 30, 2015 by

The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying. But it hasn’t been without shortcomings. Ad fraud is taking an estimated $6 billion from advertisers each year, privacy and brand safety are ongoing concerns, […]

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6 Things a Dev Team Can Offer That a Technical Co-Founder Can’t

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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