Why should you use Piwik?

Open-Source Software, Web Analytics

Why should you use Piwik?

March 4, 2014 by
Copywriter at Clearcode

If you are an individual, a small business, a large enterprise or a government agency and if you have a website, you can really benefit from Piwik.

Piwik is a free (GPL licensed) downloadable analytics software platform that provides you with valuable information that will help you better understand your website, which in turn will lead to a higher amount of visitors and customers. It allows you to obtain detailed reports about your website and its visitors. You will be able to see how many visitors your website has in real time, track multiple websites from one place, see which web browsers your visitors use and even find out which country your visitors are from. Besides the functional features, Piwik also offers Community Support, a fantastic free app for Android and iOS phones and tablets and is available in over 53 different languages. Now, of course, these are just a few of the very useful features and benefits that Piwik encompasses.

So why choose Piwik? What about other analytics software tools? What about Google Analytics, for example? Well, here is the big reason why Piwik stands out from the others, and it has to do with 2 very important factors that should be carefully considered when choosing an analytics software platform. Those factors are Privacy and Data Ownership. At Piwik, Privacy and Data Ownership are paramount and you are in full control of both your data and the privacy settings when using Piwik. We have all seen the news reports about companies like Google and Facebook and the various privacy issues that they have had to face over the past few years. Google Analytics collects vast amounts of data from visitors that access websites that have Google Analytics as their analytics provider. They also track the analytics data, store it and then use it to improve their other services, such as Google Ads. While companies like Google and Facebook provide excellent services that greatly improve our lives and the way we communicate, they often neglect to fully address the very important issues, like Privacy and Data Ownership.

By using Piwik as your web analytics solution, you can be fully confident that the privacy and the data of your website and its visitors are completely secure. Piwik is stored on your server and your Mysql database is used to track your data, which means that the data is controlled by you. Remote-hosted services, like Google Analytics, don’t operate in this way. The fact that you are in control of your data means that the information will not be shared with advertising companies.

If you are currently using Google Analytics and are ready to make the switch to Piwik and you are worried about losing the data that you have on Google Analytics, don’t worry! With Piwik, you can import the data history from Google Analytics straight into Piwik. You can even use both at the same time!

So as you can see, Piwik is the leader in Privacy and Data Ownership in the analytics software market. It’s the reason why Piwik has been downloaded over 1 million times and why organisations, such as the Independent Center for Data Privacy Protection (CNIL), recommend Piwik as the analytics software of choice with regard to compliance with data protection laws. But don’t just take our word for it, try it today by signing up for a 30 day free trial with Piwik PRO’s Cloud plan and see for yourself! Work smarter, not harder and be in control of your data!

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