AdTech & Programmatic Platform Development

We can help you design and build real-time bidding, and programmatic advertising platforms for all advertising channels — display and native, in-app mobile, video and audio, OTT and CTV, in-game and DOOH.

Not everyone can build AdTech

The programmatic advertising ecosystem is complex, and so is the technology that powers it.

Clearcode has been designing, building and launching working and high-performance AdTech and programmatic advertising platforms since 2009.

You can be sure that we have the domain knowledge, expertise, and experience needed to launch your product.

2009

We’ve been designing and building
custom advertising and marketing
technologies since 2009

15,000+

We spend over 15,000 hours each
month designing and building AdTech &
MarTech platforms for our clients

200+

We’ve worked on and launched

over 200 projects for our clients

  • “I had a wonderful experience working with Clearcode on several projects. The Clearcode team is extremely professional and deliverables were always received both on time and on budget which I greatly appreciated.”

    Allen Klosowski

    SVP Advanced Solutions Group at SpotX

  • “We chose Clearcode for their experience with header bidding technology and that expertise proved valuable in the implementation of our system.“

    Gerry Bates

    CTO, FATTAIL

  • “We chose Clearcode as a partner because of their expertise in developing AdTech solutions.”

    Luke Tuttle

    VP INTERNATIONAL PRODUCT, KLARNA

    • What you can achieve with custom advertising technology

        • Meet business needs

          Replace your existing solution with a custom AdTech platform to meet your specific business needs.

        • Reduce fees

          Take your media-buying processes in-house to save money on commissions paid to intermediaries and other AdTech companies.

        • Maintain control

          Gain full control over the technology, IP and product roadmap.

        • Increase revenue

          Build your own AdTech platforms to create new revenue streams and increase your company’s market value.

        • Access demand and supply

          Add custom AdTech integrations to your existing platforms to improve advertising campaigns by gaining access to more demand, supply and data.

        Our AdTech DEVELOPMENT SERVICES

        Work with our team to build your next custom AdTech solution

        Demand-side platforms (DSPs)
        Supply-side platforms (SSPs)
        Ad exchanges
        Self-serve ad platforms
        Ad servers
        Ad networks
        Header bidding adapters
        Retail media networks (RMNs)
        Demand-side platforms (DSPs)

        A demand-side platform is a media-buying platform for brands and ad agencies

        How our DSP development services can help you:

        • Design and build: We can design and build a custom demand-side platform for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing demand-side platform by building new features and improving performance.
        • Integrations: We can help you access more ad inventory and data by integrating your DSP with supply-side platforms (SSPs), ad exchanges, ad servers, and data platforms.
        Supply-side platforms (SSPs)

        A supply-side platform (SSP) is an inventory-selling platform for publishers and media companies

        Our SSP development services can help you:

        • Design and build: We can design and build a custom supply-side platform for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing supply-side platform by building new features and improving performance.
        • Integrations: We can help you access more demand and data by integrating your SSP with ad exchanges, demand-side platforms (DSPs), ad servers, and data platforms.
        Ad exchanges

        An ad exchange is a platform that facilitates the buying and selling of digital media between advertisers and publishers via real-time bidding (RTB).

        Our ad exchange development services can help you:

        • Design and build: We can design and build a custom ad exchange for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing ad exchange by building new features and improving performance.
        • Integrations: We can help you access more demand, supply and data by integrating your ad exchanges with supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and data platforms.
        Self-serve ad platforms

        A self-serve ad platform allows advertisers to run ad campaigns directly on a publisher’s digital properties (e.g. website).

        Our self-serve ad platform development services can help you:

        • Design and build: We can design and build a custom self-serve ad platform for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing self-serve ad platform by building new features and improving performance.
        • Integrations: We can help you access more demand, supply and data by integrating your self-serve ad platform with supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and data platforms.
        Ad servers

        An ad server is a platform used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.

        Our ad server development services can help you:

        • Design and build: We can design and build a custom ad server for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing ad server by building new features and improving performance.
        • Integrations: We can help you access more demand, supply and data by integrating your ad server with supply-side platforms (SSPs), demand-side platforms (DSPs), ad networks, and data platforms.
        Ad networks

        An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

        Our ad network development services can help you:

        • Design and build: We can design and build a custom ad network for all digital channels, such as display, in-app, DOOH and CTV & OTT.
        • More features and performance: We can help you improve your existing ad network by building new features and improving performance.
        • Integrations: We can help you access more demand, supply and data by integrating your ad network with advertisers, publishers and data platforms.
        Header bidding adapters

        A header bidding adapter allows publishers to access and manage more demand via Prebid.js and Prebid Server setups.

        Our header bidding development services can help you:

        • Design and build: We can design and build a custom header bidding wrapper or platform that allows you to buy or sell ad inventory via Prebid.
        • Add header bidding functionality to your existing tech: If you have an existing AdTech platform, e.g. DSP, SSP or ad exchange, we can build a header bidding solution to help you access more supply and demand via Prebid auctions.
        • Gain access to data via Prebid auctions: We can help you build detailed reports and analyze campaign performance by collecting data from Prebid auctions and presenting this data in your existing platforms or on a custom-built reporting dashboard.
        Retail media networks (RMNs)

        A retail media network (RMN) is a platform used by retailers to sell ad inventory on their digital properties (e.g. website and ecommerce site) to brands and agencies.

        Our retail media network (RMN) development services can help you:

        • Design and build: We can design and build a custom retail media network to help you monetize your first-party data and create a new revenue stream.
        • More features and performance: We can help you improve your existing retail media network by building new features and improving performance.
        • Integrations: We can help you access more ad inventory and data by integrating your retail media network with supply-side platforms (SSPs), ad exchanges, demand-side platforms (DSPs), ad servers, and data platforms.

        Gain access to more demand,
        inventory and data

        We can help you increase your revenue by gaining access to more demand, inventory and data via custom integrations with other AdTech and MarTech vendors.

        OUR TECH STACK

        The technologies we use to build AdTech, MarTech and data platforms

        We build AdTech platforms for companies in all types of industries

        Programmatic advertising

        Digital marketing

        Media and publishing

        Telecommunications

        Banking and finance

        Retail media

        Gaming

        Some of our key AdTech development projects

        AdTech

        Building an AdTech stack for a Leading OTT Video-Streaming Publisher

        AdTech

        Supply-Side Platform (SSP), Ad Exchange and Prebid Adapter Development

        AdTech

        Mobile DSP helping the brands reach their audiences via location-based technology

        Find out how we can help you with your project

        Schedule a call with us today and find out how we can help you with your AdTech or MarTech development project.