Our Approach To Ad Tech & MarTech Development

Success isn’t one moment at the end the project – it’s a habit that is repeated at every stage of the software’s life cycle.

The way software is designed and developed has changed a lot over the years. Traditionally, developing software required a lot of resources, time, and money.

Nowadays, mainly due to high project-failure rates and a highly competitive software industry, more and more businesses and startups are looking for newer methods that reduce project failure and increase the time-to-market.

An increasingly popular way to build software applications and platforms is via an incremental and agile approach to software development, whereby software is built and released piece by piece.

Here at Clearcode, our software development process involves starting off with Rapid Prototyping, then moving on to MVP development, and then continuing development and supporting the project post-launch. We are able to achieve incremental success at each stage of the project’s life cycle by adopting an agile approach to software development.

Rapid Prototyping

New software projects are full of uncertainty and questions. Companies and startups often find themselves asking questions like, “will people actually want to use it?”, “will it make money?”, and “will it truly solve the problem it’s supposed to solve?”. All of these questions can be answered by creating a Rapid Prototype.

A Rapid Prototype is an interactive, working model of your application or platform. It’s the first visual representation of your project and the stepping stone into minimum viable product (MVP) development.

Creating a Rapid Prototype helps you:

  • Bring your ideas to life and helps communicate the software’s overall vision.
  • Provide your initials users, team & company, investors, and stakeholders with an interactive model.
  • Lay the foundations for MVP development.
  • Reduce the number of usability issues by identifying and resolving them early.
  • Accelerate your project’s time-to-market (TTM).

Our prototyping phase

To help our clients get off the best start possible and achieve early success, we’ve created our Prototyping Phase.

The aim of our Prototyping Phase is to:

  1. Take all the information we’ve gathered during our initial calls and create & document your project’s requirements.
  2. Create a technical specification to plan the software’s architecture, and outline the technologies and possible 3rd-party integrations that will be used to build your software.
  3. Design an interactive prototype that will be used to visually present your MVP and gain feedback.
  4. Define your project’s vision & goals and select the right features for your MVP.
  5. Set your project up for MVP development.

Our Prototyping Phase takes around 1 month to complete.

Watch the video below to find out what you’ll receive during our Prototyping Phase:

Minimum Viable Product (MVP) Development

Contrary to its name, an MVP is not a minimum product. It is your project’s first working version and the first step in gaining valuable feedback from initial users that will improve the product and shape its roadmap.

MVPs first emerged as a way to help startups get their idea in front of their target audience in the shortest time possible. But because of the early success startups gained by validating ideas and gaining feedback, MVPs soon found their way in the corporate world.

However, there are many large companies out there that are hesitant on moving away from traditional, large-scale IT projects to a more agile and incremental development processes. But, there is evidence to support the claim that the MVP approach is the way forward:


The number 1 reason why startups failed was because there was no market need (42%) for their product.
(CB Insights)


Of all large IT projects exceed their budget.
(McKinsey & Company, in conjunction with the University of Oxford)


Small projects have a success rate of 76% compared to a success rate of just 10% for large projects.
(The Standish Group)

What Is A Minimum Viable Product?

An MVP contains the bare minimum set of essential features and functions required to be deployed and released to a group of early adopters – customers who will use the software and provide honest and valuable feedback.

Building a minimum viable product can help you:

  • Test assumptions.
  • Validate ideas.
  • Minimize risk.
  • Define the next set of features.
  • Shape the roadmap.

We start MVP development on your project at the conclusion of the Prototyping Phase and aim to release your MVP to your initial users in 3-4 months – depending on the complexity of your project.

Our Agile Approach To Software Development

Project management is a critical part of the software development process. It ensures that each phase is executed correctly and that the project is planned well, implemented properly, and constantly monitored and controlled.

In software development, the 2 most common project management methodologies are Traditional (Waterfall) and Agile.

The Traditional approach is linear and requires each stage of the software’s life cycle to be built one after another without the possibility of turning back to previous stages. On the other hand, the agile approach to software development is, well, agile.

The agile methodologies focus on minimizing risk, optimizing the time spent on developing the application, and producing a working product as soon as possible.

Here are just a few benefits of agile development:

  • Developers are able to foresee and react to issues that may arise and set the project on a different, more effective course.
  • Working pieces of the software are released sooner, allowing you and your team/users to demo them and provide valuable feedback.
  • Software testing is carried out on every new piece of code, which reduces the number of bugs and ensures that new pieces of code are compatible with the rest of the software.
  • Feedback and involvement from your side are encouraged, which provides more transparency and strengthens the client-developer relationship.

In order to produce new or improved features on a regular basis, our developers work in two-week sprints (increments). Each sprint is like a mini-project in itself, with tasks centered around the most necessary or most important areas that need to be completed for each phase of the project.

The Great Debate – Which Method Produces More Successful Projects?

Much debate has arisen from those within the software development industry as to which method produces the highest number of successful projects. And subsequently, a number of studies have been conducted to try and find the answer to this very question.

64% vs 49%

Agile produces a higher success rate (64%) compared to the Traditional method (49%).


Agile’s failure rate stands at just 9%, compared to a failure rate of 29% for the Traditional method.
(The Standish Group)


Agile greatly outperforms the Traditional method in areas such as product quality, stakeholder value, ROI, and time/schedule.

Our offer

From creating the MVP, to UX/UI design, to executing the application’s release, through to post-launch development and system support, our full-service team have all your software development needs covered.

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Our Portfolio

Our passion for developing innovative software is clearly evident in our work and is echoed by the words of our clients.

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