Category: MarTech Platforms

Featured article

What Is Intelligent Tracking Prevention and How Does It Work?

2017-09-21 12:44:35 by Maciej Zawadziński

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking […]

read more

Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

read more

What is Taxonomy in a DMP?

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

read more

Why You Need A Data Management Platform (DMP)

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven Marketing and Advertising.

read more

What is a Data Management Platform (DMP) and How Does it Work?

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience.

read more