Category: MarTech Platforms
2017-04-10 07:11:06 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
February 27, 2017 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
November 28, 2016 by Maciej Zawadziński
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
January 28, 2016 by Maciej Zawadziński
More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven Marketing and Advertising.
May 21, 2015 by Maciej Zawadziński
Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience. The popularity of the Internet (up 566% since 2000), and the fact that it is being accessed by more and more people each day, […]