Category: MarTech Platforms

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis
[Part 13]

2017-06-19 07:08:12 by Michael Sweeney

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures - just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market - one that they can enter with […]

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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What is Taxonomy in a DMP?

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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Why You Need A Data Management Platform (DMP)

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven Marketing and Advertising.

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What is a Data Management Platform (DMP) and How Does it Work?

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get ads in front of their target audience.

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