Category: Ad Tech & MarTech Q&A

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What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma
[Part 12]

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

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Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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Insider’s View: Ad Tech & MarTech Q&A with Ari Paparo [Part 10]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.

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Insider’s View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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Insider’s View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

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Insider’s View: Ad Tech & MarTech Q&A with Chad Little [Part 4]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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