Category: Business

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What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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5 Tools to Boost
E-commerce Revenue with Customer Engagement

March 17, 2016 by

Ever wonder if you’re really getting the most out of your e-commerce site?
If you have the sinking suspicion that you aren’t, you’re probably right.

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6 Things a Dev Team Can Offer That a Technical Co-Founder Can’t

April 23, 2015 by

Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This […]

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How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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Why choosing a full-service development company is better than outsourcing

December 2, 2014 by

In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in New York City. By 1967, their staffing number had increased to over 700, with […]

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Clearcode featured on The Agency Post

October 9, 2014 by

Clearcode have recently been featured on the popular marketing and advertising portal – The Agency Post. We have been included as part of The Agency Post’s Tech Profile series – a series that highlights the products and services offered by a company that provide advertisers and marketers with more effective tools and services. The article […]

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Piwik and Piwik PRO featured in TrustRadius buyer’s guide

September 3, 2014 by

As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius […]

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How to Hire the Right App Developers

August 18, 2014 by

Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different […]

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Why fixed bid does not work in software development

February 3, 2014 by

I have been in the IT industry for over 10 years now. I first started with freelance work and small development projects, then moved on to project management and then on to founding and leading my own software development company (Clearcode). During this time I have had the chance to work directly on more than […]

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How to work with your clients to build long-term value?

February 5, 2013 by

Working with clients do not always come easy. Especially in software development business. You can find on internet (and hear among colleagues) a lot of stories about horror clients or projects that failed because of disagreements. I would like to share my experiences and thoughts about relationships with clients as well as point out a couple […]

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