The Clearcode Blog

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Platforms, Software development

How We Built the SITO Mobile Demand-Side Platform (DSP) on AWS [case study]

May 26, 2020 by Michael Sweeney

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

Read more

Search

Categories

Tags

Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech Amazon Web Services (AWS) App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Lake Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-of-Home (DOOH) ePrivacy Fingerprinting Firefox GDPR Google Header Bidding IAB Standards Identity IDFA Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Minimum Viable Product (MVP) Mobile Advertising OMID Over-The-Top (OTT) Personalization Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Safari simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-side platform (SSP) Targeting Methods Tracking Techniques Transparency User Requests Video Video Advertising Walled Gardens Waterfalling