June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

Read more

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

Read more
What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.2]

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it.

Read more

Search

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus adform ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple atd audience extension audio automation Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers Data Management Platform (DMP) data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp email ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions independent Insider's View Integrations ios itp machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic Programmatic Audio programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking trading desk transparency tv video waterfall web bugs