AdTech Industry, AdTech Platforms, Data & Privacy, MarTech Industry, MarTech Platforms

How Prepared Are Your AdTech/MarTech Platforms for the GDPR? [Survey]

March 2, 2018 by Michael Sweeney

The European Union’s General Data Protection Regulation (GDPR) will come into force on May 25, 2018. The goal of the regulation is to give EU citizens and residents back control of their privacy and data.

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AdTech Industry, Data & Privacy

What Is Intelligent Tracking Prevention and How Does It Work?

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

AdTech Industry, AdTech Processes, Data & Privacy

The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it.

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