November 30, 2018 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

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September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it.

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