AdTech Platforms, AdTech Processes

What Is Audience Extension and How Does It Work?

April 24, 2019 by Michal Wlosik

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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AdTech Industry, Data & Privacy

What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 – 2.1]

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.1]

AdTech Industry, AdTech Processes, Data & Privacy

The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it.

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