October 17, 2018 by Michal Wlosik

Deloitte Technology Fast 50 Central Europe honors technology companies with the biggest revenue-growth over the period of four consecutive years. Piwik PRO’s impressive 593% growth awarded the company 20th place in this year’s ranking. At Clearcode, we are incredibly proud of our sister company, and happy to be able to share the credit for its […]

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April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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March 5, 2015 by

Four months doesn’t seem like a long time, so it can be hard to imagine building a high-quality product that’s ready for initial users in such a short span. The truth is, it can be extremely hard to produce quality software that’s ready for an audience in four months, but if it’s planned and executed […]

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February 17, 2013 by

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally, they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

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Ad serving insights: Ad invocation codes and placement tags

January 16, 2013 by

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data. What are analytics and ad tech nominees in The Europas? Are they going […]

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Analytics and ad tech companies in The Europas

January 8, 2013 by

Web trackers (also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

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January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

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Cookie tracking in advertising and web analytics

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