Tag: Seller Defined Audiences (SDA)

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AdTech Industry

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

May 29, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

AdTech Industry, AdTech Processes, MarTech Industry, MarTech Processes

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

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