MarTech Platforms

What Is a CRM and How Does It Work?

August 9, 2018 by Michal Wlosik

Maintaining good relationships with customers is the cornerstone of every successful business, but in decades past, the process of managing and tracking customer relationships within a business was fragmented and time-consuming at best. Companies would store physical customer data in filing cabinets, rolodexes, and spreadsheets.

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AdTech Platforms, AdTech Processes

How Do First-Price and Second-Price Auctions Work in Online Advertising?

November 14, 2017 by

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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How Do First-Price and Second-Price Auctions Work in Online Advertising?

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