March 15, 2019 by Maciej Zawadziński , Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

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November 14, 2017 by

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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How Do First-Price and Second-Price Auctions Work in Online Advertising?

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