AdTech Industry, AdTech Processes
July 2, 2021 by Maciej Zawadziński
Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]
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July 5, 2021 by Michael Sweeney
There was a time, believe or not, when commercial advertising was banned on the Internet. It can be hard to imagine an online world without spam, pop-up ads, or banner ads, but whether you absolutely detest digital ads or appreciate that they help keep a lot of content free and readily available, there is no […]
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