Tag: Real-Time Bidding (RTB)

September 20, 2023 by Natalia Figas

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation […]

August 24, 2023 by Natalia Figas, Michael Sweeney

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

January 9, 2023 by Michael Sweeney, Paulina Zawiślak

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

July 5, 2021 by Maciej Zawadziński

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts. Before going deeper […]

August 12, 2021 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own. The second-price auction model is widely applied in the world of programmatic. For years, it has allowed […]

July 5, 2021 by Ian Simpson

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB? Consider one statistic… According to eMarketer, programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of […]

July 5, 2021 by Ian Simpson

Advertising technology seems to have a language all its own. Pay-per-click, demand-side platform (DSP), ad exchange — the list goes on and on. Out of all the jargon, there are two terms that have become real buzzwords in recent years, and understanding them is key to getting a handle on AdTech and, ultimately, reaping its […]

August 12, 2021 by Michael Sweeney

Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to eMarketer.com. What was once solely used for remnant inventory, real-time bidding (RTB) is now being used for all types of digital advertising – from remnant to premium ads. And while all […]

August 20, 2019 by Michael Sweeney

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

July 2, 2021 by Maciej Zawadziński

Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]