December 21, 2017 by Maciej Zawadziński

When folks in the AdTech industry were putting their 2017 predictions together at the end of 2016 and beginning of 2017, most foresaw a year dominated by mergers and acquisitions, header bidding, AI and machine learning, and anything and everything to do with mobile.

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October 4, 2017 by

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier.

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What is Ad Retargeting and How Does It Work?