June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

Read more

March 5, 2015 by

Four months doesn’t seem like a long time, so it can be hard to imagine building a high-quality product that’s ready for initial users in such a short span. The truth is, it can be extremely hard to produce quality software that’s ready for an audience in four months, but if it’s planned and executed […]

Read more

March 3, 2015 by

When an entrepreneur with no cooking experience decides to open a restaurant, how important is it for them to have a qualified chef to run the kitchen? The obvious answer to this question is: extremely important. So, then, how important is it for a non-technical startup or entrepreneur to have a qualified technical partner when […]

Read more

February 26, 2015 by

When failure hits, it hits hard, and although it is considered by many just a part of the learning process and a step closer to success, if you can avoid it altogether, then surely that’s a better option. Failure within the startup environment is common, and while there may be any number of factors that […]

Read more

Search

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus adform ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple atd audience extension audio automation Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers Data Management Platform (DMP) data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp email ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions independent Insider's View Integrations ios itp machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic Programmatic Audio programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking trading desk transparency tv video waterfall web bugs