May 15, 2019 by Michael Sweeney , Maciej Zawadziński

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features.

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May 1, 2019 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.”

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Insider's View: AdTech & MarTech Q&A With Steve Dunlop

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