Tag: Privacy Sandbox

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AdTech Industry, AdTech Processes, Data & Privacy

How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

April 9, 2020 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

AdTech Industry, Data & Privacy

Google Chrome’s Impact on AdTech & MarTech [infographic]

February 14, 2020 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022. Third-party cookies have been the backbone of online advertising for over a decade and power a number of key advertising processes.But what […]

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Google Chrome’s Impact on AdTech & MarTech [infographic]

AdTech Industry, Data & Privacy

Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR

February 12, 2020 by

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

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Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR