Tag: Privacy Sandbox

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AdTech Industry, Data & Privacy

Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR

February 12, 2020 by Michael Sweeney

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech Chrome Consent Management Platform (CMP) Cookie Syncing Cookies Customer Data Platform (CDP) Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-of-Home (DOOH) ePrivacy Fingerprinting Firefox gdpr Google Header Bidding IAB Standards influencer marketing infographic Insider's View Intelligent Tracking Prevention (ITP) MarTech Minimum Viable Product (MVP) omid Over-The-Top (OTT) Personalization Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Safari simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-side platform (SSP) Targeting Methods Tracking Techniques Transparency user requests video ads walled gardens Waterfalling

Tag: Privacy Sandbox

Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR

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