April 5, 2022 by ,

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

Read more
Google Chrome's Topics API Explained + FAQs

February 11, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

Read more
AdTech and MarTech Predictions and Trends in 2022

January 20, 2022 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

Read more
Privacy in AdTech and Programmatic Advertising in 2022

February 15, 2022 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

Read more
Google Chrome’s FLoC Explained + FAQs

February 17, 2022 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

Read more
How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

August 9, 2021 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022.Then, on Thursday June 24, 2021, Google Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. […]

Read more
Google Chrome’s Impact on  AdTech & MarTech  [infographic]

July 2, 2021 by

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

Read more
Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR

Search