August 9, 2018 by Michal Wlosik

Maintaining good relationships with customers is the cornerstone of every successful business, but in decades past, the process of managing and tracking customer relationships within a business was fragmented and time-consuming at best. Companies would store physical customer data in filing cabinets, rolodexes, and spreadsheets.

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October 4, 2017 by

In an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal, but the reality is hardly ever like that. Converting leads into satisfied customers is a long and winding path. Retargeting makes it a little easier.

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What is Ad Retargeting and How Does It Work?

January 8, 2013 by

Web trackers (also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

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